Podcasts are quickly becoming one of the most popular digital mediums. The increasing prevalence of podcasting applications and smartphones have given podcasts and new lease of life as the quality and quantity of podcast available have increased dramatically over the last five years.
Podcasting is not a new form of media. In essence, podcasting is returning back to one of the most basic forms of media — storytelling and verbal communication. As the popularity of podcasts has increased over the last half a decade, there has been a rapid increase in the marketing interests that surrounds them. In 2019, the marketing reach first cost of podcast advertising and podcast creation makes it one of the most appealing advertising mediums for marketers looking to rapidly increase their Ridge and find new audiences.
Search engine optimisation is the most dynamic facets of digital marketing. In 2019 they are said to be a number of nutrients that will emerge old ones that will fall by the wayside and ones that will completely reshape the future of SEO. SEO is constantly changing, as a result, it’s almost impossible to keep up with everything that is going on within the industry.
In this post, will look at some of the biggest SEO trends that are set to change in 2019.
A while back, all you had to do to improve your ranking was to stuff your article with keywords, and Google would pick up the website. Over the years, Google has improved its algorithm and incorporated over a hundred factors that affect website ranking, among which is the user experience.
Over the years, the role of UX in ranking has grown tremendously and has merged with SEO. Nowadays, what is good for the user is also deemed appropriate by search engines. UX is a sum of user experiences when navigating various pages on the website. An ideal site should be easy to navigate and engaging.
We all remember when Siri was launched, it was more of a gimmick than a useful tool. Well times have changed, and voice search is fast becoming the most convenient way for users to have their queries answered.
The exponential increase of voice assistants on smartphones, tablets, computers, watches and home devices, means that voice search is becoming the most convenient and fastest way for users to search the internet.
In 2016, Google’s CEO said that voice searches made up one-fifth of total queries on Google.
In 2017, there were over 33 million people using voice search devices.
By 2018, 420 million voice assistants had been sold.
Some are predicting 50% of search will be voice by 2020.
Voice search shows no sign of slowing down and every digital marketer needs to include Voice Search Optimisation as a part of their 2019 SEO strategy.
All website owners are likely familiar with bounce. A bounce is a single-page session on your site. The page bounce is something that search engines like Google measure, and it can affect your ranking. You want to decrease the number of people that visit your site and only view a single page. You also want to design your site, and layout your content in a way that encourages people to spend more time on your site.
So everyone’s talking about how content is king and how every business needs a proper content strategy if they want to build and maintain a real online presence. What many people are overlooking is that an effective content strategy depends highly on other digital marketing functions for outreach, promotion, and distribution. Content in itself is rarely enough to build awareness, traffic, and sales. No matter how great your production skills are if you’re not making it easy for your audience to find your content, it’s highly unlikely that you’ll see any significant improvements in your online presence.
One of the most important marketing functions needed to support your content strategy is Search Engine Optimization (SEO). These days, content marketing and SEO go hand-in-hand. So much so that many prominent influencers in digital marketing have advocated the death of traditional SEO and the rise of Optimizing Content for Discovery and Conversion (OC/DC). Sean Jackson wrote a great article about the death of SEO on Copyblogger where you’ll find plenty of insightful information regarding OC/DC.