How LinkedIn can help you Boost your B2B Marketing Efforts

marketing solutionsWhen it comes to B2B marketing, LinkedIn is considered to be the most powerful social media platform. The reason is LinkedIn is a major platform for generating effective leads. Experts have their words and they say LinkedIn alone is responsible for 80% of a business’s leads while the other social media platforms account for generating only 19.67% leads. So, if you are into the B2B market and haven’t considered about marketing on LinkedIn then you are already missing out on this big opportunity.

LinkedIn was populated heavily since its inception; 50 million members within six years to be specific. It is speculated that a LinkedIn account is created every 2 seconds. With the availability of such a large audience, it is not difficult for B2B marketers to reach out for them. But what are the ways in which you can take advantage of this platform to boost your B2B marketing efforts? Let us understand it here:

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How To Analyze A Web Page: The Nine Basic Metrics

search seoWhen analyzing a web page, there are many metrics that we have to take into account. All of them are equally important to understand how our site is working, but there are nine that you should know if you have a web page.

If you have been in the online world for a while, you may have heard more than once that measuring is the key. And the good thing about the Internet is that it allows us to measure absolutely everything that happens on our site. It sounds good, right? However, in the end, we have so much data that analyzing a web page can become hell. The nine metrics that I bring to you today are the most basic and the ones that you should keep in your memory.

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4 Courses That Turn WordPress Users into Developers (Free and Paid Options)

Having crossed the toddler years in using WordPress you are eligible to shed the tag of a beginner. This is the stage when you feel confident in using the versatile features of WordPress applications and might be keen to proceed further. Considering that your next goal would be to see you in the role of a developer, you must be on the lookout for suitable education that is available from various WordPress courses available online.

The internet is flooded with online courses that teach WordPress but the irony is that most of these courses are meant for beginners. The ideal courses in advanced learning are not available in plenty. WordPress users who are in search of quality online education for the advanced stages might find a hard time to locate these easily. Based on a research of online WordPress courses, four courses have been discussed in this article. The courses have been chosen with the purpose of educating WordPress users who are keen to cross the intermediate level and also meant for those who want to qualify for advanced learning.

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10 Ways that Email and Direct Mail Marketing Can Complement One Another

article marketingWhether you’re an entrepreneur starting up a new business or an existing company looking for better ways to reach your customer base, chances are good that you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits: email marketing allows a company to reach customers via email and build relationships online, while direct mail marketing allows the same company to appeal to customers with physical mail like flyers and postcards. Together, email and direct mail marketing can complement each other to take your company’s marketing campaign to the next level with the following benefits:

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What is SEO & How Does It Benefit My Business

What is SEO?

Search Engine Optimization or in short SEO is a technique to optimize a website for search engine and so that improve their ranking on different search engines. SEO is a technique to rank a website well in a different search engine like Google, Yahoo, Bing etc. SEO improves the quality and volume of search traffic to a website from different search engines.

Search engines perform different activities to deliver search results.

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Why Post Your New Instagram Photos to WordPress?

instagramIf you check social media platforms today, you will find Instagram is one of the fastest growing networks across the globe. There are more than 800 million active users on this network. In fact, Instagram has an excellent hold in all business industry niches including music, fashion, fitness, cooking, etc. Businesses that deal with these industries turn to Instagram for displaying vibrant pictures and photos of their products. The best part of Instagram is you can connect your images to Facebook and Twitter using this website. When it comes to Instagram photos and using them for your site, you may wonder why? This post gives you an insight into why your Instagram photos should be used in your WordPress website.

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