15 Steps To Have An Effective Call To Action

What do you accomplish with a good call to action? Firstly, you’ll be letting your visitor know what he or she will get when they click your link. Secondly, you are imparting a sense of immediacy and urgency to the visitor, which makes your visitor act quickly. Here are 15 steps to create a most effective CTA.

1. Begin With A Strong Commanding Verb

Use action-oriented verbs words such as Download, Click, Find Out and so on to impart a sense of urgency. For example, use “Download Our Free Tool Now!” as your CTA instead of “Do you want to experience the power of our new tool? Know more here”.


10 Ways to Brand Yourself for More Success

One thing I have learned since I have been in internet marketing is that you have to “brand yourself” in order to become successful.  Branding yourself means to make yourself stand out from the rest.  Be the one people remember and go to when they need your products and/or services.  Build your reputation as the go to person in your field.

Branding yourself will take work, time and commitment but it is essential for your business success.  Below are some things you can start doing to start the branding process.


Does Sex Sell?: Racy Marketing

Guest Post By: Rick Lamont is a business analyst and entrepreneur with over 10 years of experience.

Marketing and advertising firms have been using sexy imagery to promote goods and services for their clients for over a hundred years. We may think that billboards for Guess Jeans and television commercials for Victoria’s Secret are racy these days, but some tobacco and lingerie print advertisements in the late 19th century prove that when it comes to catching the attention of consumers, sex still sells.

Popular web hosting provider GoDaddy is no stranger to sexy advertising. While GoDaddy goes out of its way to ensure that web hosting is within easy reach of the masses, the majority of its customers are likely to be engaged in web design and development, an industry that is still predominantly male. GoDaddy is highly aware of its large male customer base, and to that extent it has managed to catch their attention with clever integration of sultry female models in their marketing campaigns. Sexy advertising has become a staple of the GoDaddy brand, so much so that Go daddy promo codes these days evokes images of race car driver Danica Patrick, professional poker player Vanessa Rousso, professional golfer Anna Rawson, and Russian-born linguist Marina Orlova.


What Are The Pros And Cons For Marketers Of A potential Facebook IPO?

It’s official. Facebook has filed its paperwork with the Security and Exchange Commissions in hopes of getting the ball rolling with an IPO. According to reports, the social networking giant is trying to raise $5 billion in the process of going public. If all goes well, the internet powerhouse could be a publicly traded company by as early as May, 2012. This would obviously be a big move for Facebook, but what could it mean for marketers?


How To Strike A Good Brand Name For Your Blogging Business

If you’re a blogger, you know that a brand name is going to grow your business and draw you closer to your end-goals.

There are several aspects of striking a good brand name, but the most important aspect is what happens outside the business.

These days, it’s better for your prospects to spell your domain name correctly, than spelling your own personal name. I’m sure a lot of people don’t know how to spell “Mark Zuckerberg,” but even a toddler can spell “facebook.”

This is why a good domain name is a requirement for branding. You can’t afford to register uncommon words, or include hyphens as such. As much as possible, make it simple to memorize and spell.

But we’re not talking about domain name registration here; our focus is on striking a great brand name that stays alive in your prospects mind.


Is There an Ideal Time to Post Your Social Marketing Content to Facebook?

Have you finally decided that it’s time to establish a presence on Facebook? If the answer is yes, then you have made a great decision because with more than 750 million active members, this is arguably the best social network of the bunch from a marketing perspective. Facebook provides its loyal users with convenient access to an arsenal of great tools, but when it comes to communicating with your audience, it doesn’t get any better than the simplicity and effectiveness of the newsfeed. Through the newsfeed, you can keep your audience up to date with everything you have going on and more importantly, strike up meaningful two-way dialogue.

The newsfeed is undoubtedly the heart and soul of Facebook communications, but is there an ideal time to post your marketing content to the network? Definitely. According to statistics, 2 pm to 5 am, which ironically, is when the average marketer or page administrator is likely to have the least free time to post content on Facebook, is also the time when posts receive the most action. This is a huge range, obviously meaning that there is no one right time for every social marketer. Luckily, there are some relatively easy things you can do to determine what is the best time for you specifically to post content on Facebook.