Google’s History – This graphic is a good visual of where Google has come over the last 15 years, offering insight into where they are heading. Google Search Graphic. The Google Search Timeline includes the following milestones:
- Did You Mean? – 2001 – Google gives search results that include guesses as what you might have wanted to search.
- Synonyms – 2002 – Google includes similar search terms.
- Google Local – 2004 – Later it becomes Google Places.
- Auto-complete – 2005 – Google automatically fixes spelling errors.
- Universal Search – 2007 – Search Results include “Vertical Searches” in other search databases like web, images, news, local, sports, stocks etc.
- Google Instant – 2010 – Google’s search bar automatically tries to guess what you are typing while you type it, giving you suggestions before you are finished typing.
- Knowledge Graph – 2012 – Knowledge Graphic offers suggestions of content that may not be links to websites or other vertical searches but Google content and even answers to questions.
When Google started in the late 1990’s, their goal was to revolutionize web search by offing the most relevant search results base a technique called page rank. While other search engines showed results based on which sites included the greatest number of a given search terms (keywords) on a specific page (later known as keyword stuffing), Google looked at which sites were being linking to (back-links, inbound links or incoming links) and then gave results accordingly. Essentially Google determined which sites were most relevant based on a new set of criteria. At this stage Google was only interested in finding websites, they were not interested in other types of searches, content or devices… not yet.
Do Your Research Beforehand
This is the most important, and often overlooked, step. Ask yourself three important questions:
Who am I targeting with my social media? Current customers? New customers? A large group of people? Professionals in an industry? The general public? A combination of the above? Before you start launching your efforts, know exactly how big or small your target is.
What’s my final goal? To drive more online or in-person business? To spread awareness or promote a cause related to my business? To engage more with my customers? To help inform people about what we do? Or something else? If you don’t define your goal, you won’t know what to post or if your efforts are working towards what you want.
Lastly, what social media channels can help me do all this? Are you going to go with more mainstream social networks like Facebook, Twitter, or LinkedIn? What about more niche ones like Foursquare or Pinterest? Be sure to know which social networks can actually help you reach your audience and your goals. Whether it’s one of them or all of them (spreading yourself too thin and being on more channels than you can effectively manage is not recommended; better to focus on select ones and commit to them).
To attain trust, authority, and a strong readership: These are the hallmarks of what a blogger hopes to achieve. Indeed, bloggers should be cognizant of how they are being perceived, who is following them, and how well the information in the blog is being disseminated.
Choices can be made by the bloggers who want to increase their chances of success:
Up Your Game: The blogoshere is filled with simplistic, obvious ideas. Your job is to be original and to get the reader to stop, think, and engage. The stronger blogger will elicit responses from the readers, and this feedback should reveal an engaged, thoughtful response.
By bringing in new perspectives, new ways of considering an issue, unique insights, and colorful commentary, a blogger can and will gain a stronger relationship with the reader. The blogger’s reputation will benefit, as well. Through internet reputation management, you can much more easily take a pulse on exactly how your blog is being perceived.
With hundreds of additions to the blogosphere each day, it can seem nearly impossible to make a blog stand out. Of course, there is always the possibility of hiring a blog consultant. However, many people choose to go it alone (at least in the tight-budget beginning). If you are one of those do-it-yourself blog marketing hopefuls, here are 26 tips to get you started.
1. Create a memorable domain name (stay away from hosted services – you don’t get to choose your own name). You can…
- Go for a stand alone option – www.MyKillerBlog.com
- Add to an existing site – www.MyKillerSite.com/blog
- Utilize a sub-domain – blog.MyKillerSite.com
Writing engaging content, practicing proper SEO and posting frequently are cornerstones to any WordPress blogging effort. However, these tactics will only get you so far. The real key to quickly increasing page views and building traffic is in-depth post and blog promotion.
While it might take a little additional time and effort, the results are undeniable. These four methods of blog promotion will help to drive traffic to any WordPress blog.
While the value of backlinks for page ranking and SEO have been questioned with recent Panda and Penguin updates, the networking and promotion aspect of generating backlinks is alive and well. When posting to article directories, such as Ezine Articles, always try to use unique content. This reduces the chances of article rejection.
What do you accomplish with a good call to action? Firstly, you’ll be letting your visitor know what he or she will get when they click your link. Secondly, you are imparting a sense of immediacy and urgency to the visitor, which makes your visitor act quickly. Here are 15 steps to create a most effective CTA.
1. Begin With A Strong Commanding Verb
Use action-oriented verbs words such as Download, Click, Find Out and so on to impart a sense of urgency. For example, use “Download Our Free Tool Now!” as your CTA instead of “Do you want to experience the power of our new tool? Know more here”.