Email Marketing, Setting Up The Subscription Process
Now that you have placed your opt-in forms in all the strategic locations we need to discuss the flow that each and every person who chose to subscribe to your eZine will follow.
It is very important that you provide a simple and consistent experience to the people in order to avoid confusion on what need to be done and as such increase your confirmation percentage. And since I don’t even discuss single opt-in, throughout the entire process we will be discussing on using only Double-Opt-in subscription, in which each person will be required to confirm their intention to receive information from you!
Here is a simple representation of what your subscription process should be:







