PERSONALIZATION – Anatomy of an Email Inbox – Dec 5, 2016
Today is my birthday. Birthdays are personalizations that are the easiest things to know about someone and use to delight your email members. As part of my topic today, I thought I would do an inventory of my inbox to see who is not being SOUR and using this information about me to catch my attention.
Now granted, it is only a little after noon as I am starting this, so some companies may still reach out to me, but the sad truth is that I haven’t seen too many messages recognizing my birthday. Compare this to my Facebook friends who have been pinging me all day; 75+ and counting. If companies want to have a relationship with me, shouldn’t they act more like friends?
So who did treat me like a friend?
Over 122,500,453,020 emails are sent over the internet every hour. As a marketer, you need to find a way to get your emails noticed in your prospective or current client’s inbox. Here are some of the inputs to use in order to improve your success in email marketing.
The first tip is your subject line. You need a subject line that gets your recipient’s attention. In addition, ensure that your subject line is well punctuated in order to give the desired effect, and you lift engagement when you use capital letters. In addition, you can add the recipient’s name to the subject line in order to gain more attention.
Businesses today cannot expect to attract new customers with the same services or products that have been offered 10 years ago. The only way to keep up with the ever-changing consumers’ needs is to constantly analyse what is trending.
Becoming the go-to source for a desirable product is the secret recipe for generating sales leads. For example, if you specialize in health and beauty products, offering exactly the type of products your customers are talking about will set your business apart from the rest.
Although it’s just a simple piece of art, behind every successful business is a successful logo design. The most famous companies throughout history have iconic logos that are recognizable worldwide. A clear, concise logo that sums up the nature of the brand and product is typically very simple in structure, but the work and thought that goes into creating a successful logo for business marketing is quite complex.
The logo must create positive feelings in the consumer that makes him or her wish to do business with your company. The logo must make a strong marketing statement that is both meaningful and professional in concept and style. A logo that is distracting, confusing or too similar to other company logos won’t create relatable branding for your business.
The Internet has made it possible for anyone to sell almost anything online and make a profit. Whether you have gone to school for business or lack a formal education, all you need is a website and goods that people know about and want to purchase to start making money. What are some ways that you can maximize profits and gain a steady customer base selling goods online?
Have you ever thought of advertising your business through the power of offline marketing? With the help of advertising your business outside of just local store and your website, you can increase conversions, build more credibility, and easily land more customers.
How Offline Marketing Helps Boost Online Conversion
When you utilize different forms of marketing, whether it’s using fence signs or a banner mesh of your business, you are creating viability and reaching out to more of your potential clients. Offline marketing builds your professionalism and gets you in the eyes of your customers very easily.