One of the most surprising statistics of the business world today is the fact that 50 percent of all small businesses don’t even have a website. Why? Well, according to several pools about 41 percent of these business owners don’t see the way in which this would help their company grow. You see, although they wouldn’t outright admit it, most of these people don’t consider themselves to be precisely tech-savvy, which is why they avoid even thinking about establishing online presence altogether. Seeing as how hosting a website is something that is fairly easy even for a layman, it becomes quite transparent that the obstacle in question here is of more psychological than technical nature.
On the other hand, not every single one of these trends, misconceptions and mistakes are as easy to spot. In fact, some trends in digital marketing are so deeply rooted in its structure, that its users simply can’t imagine their brand’s future without them. However, in reality, they are doing more damage to the brand than they are helping. With this in mind and without further ado, here are five digital marketing trends and myths that definitely need to die in 2018.
One of the best ways new businesses these days can reach their audience is through a website’s domain name. Before potential clients communicate with your business, they already begin planning to purchase from your store. All because your website is the best form of advertising your business can have. Making a website part of your online marketing strategy can be a pretty straightforward process. With zero coding knowledge and at a little cost, you can get your website set up and ready to go.
Hosted Website Builder Services
Website builder services offer a hop, step, and jump way to create a website. But like with most things that seem too good to be true, they come with their unique disadvantages. Website builder services are truly brilliant and incredibly easy to use tools, but you become too shackled to one provided which over time can become less and less flexible. Some popular ones include GoDaddy, Wix, Weebly, SquareSpace, and so on.
In this competitive marketing world, you need to know some unique techniques of Internet marketing for beating the heat of competition. Internet marketing plays a huge role in the decision-making process of the buyers when they take the final decision of purchasing a product or a service. Some latest technologies and tools are discussed below.
Conversion Optimization: More and more visitors will be attracted towards your site, if the conversion optimization can be done properly. Simple activities like, sharing the email Ids or filling up the forms will help in the optimization process. Some companies have even improved the conversion rates to be as high as 33% or even more than that.
Online marketer and founder of HelloBar, Neil Patel has mentioned that infographics provided him the single best ROI he has had when it comes to getting backlinks and social shares.
The following are some resources and tips in making a good infographic:
Draw inspiration from infographic communities
Quite often the single greatest problem in creating infographics is finding a good topic to start on.
Go to sites like Visual.ly which has an infographic community to get ideas from and design layouts as well. Learn from the top rated ones and understand why the low quality ones are deemed low quality.
The market for affiliate marketing is increasing day by day. In fact, it has become the mainstream in the past 3-4 years as more and more retailers are getting smitten to use this to enhance the customer acquisition. The constant reliability on the network is also a validation that marketers are progressively converging on profitability and are finding for performance-driven platforms that offer improved ROI.
PERSONALIZATION – Anatomy of an Email Inbox – Dec 5, 2016
Today is my birthday. Birthdays are personalizations that are the easiest things to know about someone and use to delight your email members. As part of my topic today, I thought I would do an inventory of my inbox to see who is not being SOUR and using this information about me to catch my attention.
Now granted, it is only a little after noon as I am starting this, so some companies may still reach out to me, but the sad truth is that I haven’t seen too many messages recognizing my birthday. Compare this to my Facebook friends who have been pinging me all day; 75+ and counting. If companies want to have a relationship with me, shouldn’t they act more like friends?
So who did treat me like a friend?