What Goes Into Making A Good Infographic?

simplified collaborationOnline marketer and founder of HelloBar, Neil Patel has mentioned that infographics provided him the single best ROI he has had when it comes to getting backlinks and social shares.

The following are some resources and tips in making a good infographic:

Draw inspiration from infographic communities

Quite often the single greatest problem in creating infographics is finding a good topic to start on.

Go to sites like Visual.ly which has an infographic community to get ideas from and design layouts as well. Learn from the top rated ones and understand why the low quality ones are deemed low quality.

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What Does the Future Hold for Affiliate Marketing?

The market for affiliate marketing is increasing day by day. In fact, it has become the mainstream in the past 3-4 years as more and more retailers are getting smitten to use this to enhance the customer acquisition. The constant reliability on the network is also a validation that marketers are progressively converging on profitability and are finding for performance-driven platforms that offer improved ROI.

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Sour Email – Personalization

pros and cons of outsourcingPERSONALIZATION – Anatomy of an Email Inbox – Dec 5, 2016

Today is my birthday.  Birthdays are personalizations that are the easiest things to know about someone and use to delight your email members.  As part of my topic today, I thought I would do an inventory of my inbox to see who is not being SOUR and using this information about me to catch my attention.

Now granted, it is only a little after noon as I am starting this, so some companies may still reach out to me, but the sad truth is that I haven’t seen too many messages recognizing my birthday.  Compare this to my Facebook friends who have been pinging me all day; 75+ and counting.  If companies want to have a relationship with me, shouldn’t they act more like friends?

So who did treat me like a friend?

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Understanding Customers’ Search Behaviour with Google’s Freemium Tools

googleBusinesses today cannot expect to attract new customers with the same services or products that have been offered 10 years ago. The only way to keep up with the ever-changing consumers’ needs is to constantly analyse what is trending.

Becoming the go-to source for a desirable product is the secret recipe for generating sales leads. For example, if you specialize in health and beauty products, offering exactly the type of products your customers are talking about will set your business apart from the rest.

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Features Of Successful Logo Design for Online Business

Although it’s just a simple piece of art, behind every successful business is a successful logo design. The most famous companies throughout history have iconic logos that are recognizable worldwide. A clear, concise logo that sums up the nature of the brand and product is typically very simple in structure, but the work and thought that goes into creating a successful logo for business marketing is quite complex.

Positive association

The logo must create positive feelings in the consumer that makes him or her wish to do business with your company. The logo must make a strong marketing statement that is both meaningful and professional in concept and style. A logo that is distracting, confusing or too similar to other company logos won’t create relatable branding for your business.

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