I’m a strong supporter of email marketing and integration of the process with your bogging. In my mind the two go hand in hand better than any other form of Site/Autorespoder integration and helps you turn your hobby into profitable venture a LOT FASTER than without it!

But I’m also a believer into ‘Double Opt-in” process for subscribers to be absolutely sure that a person who subscribed to receive my emails actually had to take second step:

• Verify Request For Receiving Information from me!

I hate spam just as much as anyone else and what pisses me off is when I get OVERLOADED with spam as result of me trying to be accessible to my customers, subscribers, blog readers…

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Content is an absolute must element when you consider integrating email marketing and blogging and luck you – you already have ALL you need to deliver the content people are expecting from you!

Your Blog Content Should Be The Core Of Autoresponder Sequence

Since integrating of the opt-in process with your blog, you subscribers list should be growing quite nicely. And you absolutely must continue delivering people content they expect from you. It is NOT about you making money by blasting your subscribers with never ending flow of promotions – it is about you SERVING your Niche, your small corner of the market.

And yes, money will come as result but first you have to deliver the goods. As my friend David Preston teaches in his Cash Cow Workshop – people have to KNOW YOU, LIKE YOU, TRUST YOU. Only after that chain of events takes place – they will buy from you or based on your recommendation!

Lets Build That Chain Of Trust!

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Now that you have placed your opt-in forms in all the strategic locations we need to discuss the flow that each and every person who chose to subscribe to your eZine will follow.

It is very important that you provide a simple and consistent experience to the people in order to avoid confusion on what need to be done and as such increase your confirmation percentage. And since I don’t even discuss single opt-in, throughout the entire process we will be discussing on using only Double-Opt-in subscription, in which each person will be required to confirm their intention to receive information from you!

Here is a simple representation of what your subscription process should be:

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As I was looking through the Survey Questions submitted by some of my readers I noticed one trend – several people asked, using different words, same basic question:

How Does A Blogger Get Started With Email Marketing?

Quick search on the web didn’t bring the results for what I was looking for:  step-by-step instructions to setting up the entire process and putting your autoresponder into action. In this post I assume following:

1. You have something you willing to give away in exchange for subscription: an eBook, report, video, eCourse – something of Value
2. You already have or willing to get aweber autoresponder. To my best knowledge it is the only one that will provide your with all the proper blog broadcast options and one I personally use.
3. You have a WordPress self-hosted blog and know how to do some basic things.

And now lets look in details how you can get started with email marketing on your blog.

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Alex posted a great article the other day on the impact of blog neglect on traffic. I can certainly verify his statement because whenever I post less, my traffic goes down. Surprisingly though, My feed subscriber number keeps growing. I can only attribute this to the fact that most people don’t have time to read their feeds every day and it would take a bit to unsubscribe anyway.

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