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The Internet has made it possible for anyone to sell almost anything online and make a profit. Whether you have gone to school for business or lack a formal education, all you need is a website and goods that people know about and want to purchase to start making money. What are some ways that you can maximize profits and gain a steady customer base selling goods online?
Have you ever thought of advertising your business through the power of offline marketing? With the help of advertising your business outside of just local store and your website, you can increase conversions, build more credibility, and easily land more customers.
How Offline Marketing Helps Boost Online Conversion
When you utilize different forms of marketing, whether it’s using fence signs or a banner mesh of your business, you are creating viability and reaching out to more of your potential clients. Offline marketing builds your professionalism and gets you in the eyes of your customers very easily.
Video training platforms are generally turning out to become the most popular ways the organizations could use to educate their employees. And when it comes to video training platforms there are often preconceived notions of using business videos as a training platform that generally prevent the business organizations from using them. Given below are some of the five major misconceptions the organizations need to have in terms of video training platforms.
Videos are generally expensive: Though this is something that is true in the past, business videos in the recent years have turned to become much more affordable compared to what it was before. Viewers these days are opting for user generated content which comes at zero costs to the company.
The growing dominance of Smartphone and some other mobile handsets makes the app marketing an essential item to boost your industry. Applications are a great system to relate with your consumers and produce your brand. Some particular applications are a wonderful basis of entertainment while others allow your consumers to access the company with a great amount of simplicity. The latter type of app facilitates consumers to put an order, find information or also keep an eye on the rank of an order.
You can present your application on the website from where the users can download this at free of cost. However, you have to also promote it well in order that your consumers know everything about it and utilize it.
Google’s History – This graphic is a good visual of where Google has come over the last 15 years, offering insight into where they are heading. Google Search Graphic. The Google Search Timeline includes the following milestones:
- Did You Mean? – 2001 – Google gives search results that include guesses as what you might have wanted to search.
- Synonyms – 2002 – Google includes similar search terms.
- Google Local – 2004 – Later it becomes Google Places.
- Auto-complete – 2005 – Google automatically fixes spelling errors.
- Universal Search – 2007 – Search Results include “Vertical Searches” in other search databases like web, images, news, local, sports, stocks etc.
- Google Instant – 2010 – Google’s search bar automatically tries to guess what you are typing while you type it, giving you suggestions before you are finished typing.
- Knowledge Graph – 2012 – Knowledge Graphic offers suggestions of content that may not be links to websites or other vertical searches but Google content and even answers to questions.
When Google started in the late 1990’s, their goal was to revolutionize web search by offing the most relevant search results base a technique called page rank. While other search engines showed results based on which sites included the greatest number of a given search terms (keywords) on a specific page (later known as keyword stuffing), Google looked at which sites were being linking to (back-links, inbound links or incoming links) and then gave results accordingly. Essentially Google determined which sites were most relevant based on a new set of criteria. At this stage Google was only interested in finding websites, they were not interested in other types of searches, content or devices… not yet.
Do Your Research Beforehand
This is the most important, and often overlooked, step. Ask yourself three important questions:
Who am I targeting with my social media? Current customers? New customers? A large group of people? Professionals in an industry? The general public? A combination of the above? Before you start launching your efforts, know exactly how big or small your target is.
What’s my final goal? To drive more online or in-person business? To spread awareness or promote a cause related to my business? To engage more with my customers? To help inform people about what we do? Or something else? If you don’t define your goal, you won’t know what to post or if your efforts are working towards what you want.
Lastly, what social media channels can help me do all this? Are you going to go with more mainstream social networks like Facebook, Twitter, or LinkedIn? What about more niche ones like Foursquare or Pinterest? Be sure to know which social networks can actually help you reach your audience and your goals. Whether it’s one of them or all of them (spreading yourself too thin and being on more channels than you can effectively manage is not recommended; better to focus on select ones and commit to them).