alex sysoef

How To Strike A Good Brand Name For Your Blogging Business

If you’re a blogger, you know that a brand name is going to grow your business and draw you closer to your end-goals.

There are several aspects of striking a good brand name, but the most important aspect is what happens outside the business.

These days, it’s better for your prospects to spell your domain name correctly, than spelling your own personal name. I’m sure a lot of people don’t know how to spell “Mark Zuckerberg,” but even a toddler can spell “facebook.”

This is why a good domain name is a requirement for branding. You can’t afford to register uncommon words, or include hyphens as such. As much as possible, make it simple to memorize and spell.

But we’re not talking about domain name registration here; our focus is on striking a great brand name that stays alive in your prospects mind.

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Is There an Ideal Time to Post Your Social Marketing Content to Facebook?

Have you finally decided that it’s time to establish a presence on Facebook? If the answer is yes, then you have made a great decision because with more than 750 million active members, this is arguably the best social network of the bunch from a marketing perspective. Facebook provides its loyal users with convenient access to an arsenal of great tools, but when it comes to communicating with your audience, it doesn’t get any better than the simplicity and effectiveness of the newsfeed. Through the newsfeed, you can keep your audience up to date with everything you have going on and more importantly, strike up meaningful two-way dialogue.

The newsfeed is undoubtedly the heart and soul of Facebook communications, but is there an ideal time to post your marketing content to the network? Definitely. According to statistics, 2 pm to 5 am, which ironically, is when the average marketer or page administrator is likely to have the least free time to post content on Facebook, is also the time when posts receive the most action. This is a huge range, obviously meaning that there is no one right time for every social marketer. Luckily, there are some relatively easy things you can do to determine what is the best time for you specifically to post content on Facebook.

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Why Are Mobile Tools an Integral Part of Your Email Marketing Solutions?

The mobile platform is quickly becoming one of the most popular and powerful marketing tools in existence. It is extremely personal, easily measurable, high interactive, and very cost effective. On top of all that, it goes great with email. If you need more proof of its potential, this article will provide it while explaining the importance of having mobile tools included in your email marketing solutions.

Mobile is Direct Unlike advertising via newspaper, radio, TV and other traditional media, mobile enables you to reach your target audience directly. It is much like email in the sense that it allows you to bring your message right to the consumer, only this time, you are reaching them on a smartphone or similar device rather than a computer. The direct approach equals one-to-one, two-way interactions that allow you to have conversions and get to know your subscribers beyond the basic demographic information you have in your database.

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Tips for Executing New Business

With the right foundations in place, starting new business ventures can be exciting, fun, and profitable. Also, avoiding early mistakes can make the difference between success and failure. To get a business started on the right track, begin with a solid business plan. This will include all the information necessary for executing business decisions from an educated viewpoint.

Prior to opening a business, create a written plan for success that includes the following information:

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“Email Ethics” Or Why My Autoresponders Will Be Changed To Noreply

I’m a strong supporter of email marketing and integration of the process with your bogging. In my mind the two go hand in hand better than any other form of Site/Autorespoder integration and helps you turn your hobby into profitable venture a LOT FASTER than without it!

But I’m also a believer into ‘Double Opt-in” process for subscribers to be absolutely sure that a person who subscribed to receive my emails actually had to take second step:

  • Verify Request For Receiving Information from me!

I hate spam just as much as anyone else and what pisses me off is when I get OVERLOADED with spam as result of me trying to be accessible to my customers, subscribers, blog readers…

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Your Blog As A Core Content For Email Marketing

Content is an absolute must element when you consider integrating email marketing and blogging and luck you – you already have ALL you need to deliver the content people are expecting from you!

Your Blog Content Should Be The Core Of Autoresponder Sequence

Since integrating of the opt-in process with your blog, you subscribers list should be growing quite nicely. And you absolutely must continue delivering people content they expect from you. It is NOT about you making money by blasting your subscribers with never ending flow of promotions – it is about you SERVING your Niche, your small corner of the market.

And yes, money will come as result but first you have to deliver the goods. As my friend David Preston teaches in his Cash Cow Workshop – people have to KNOW YOU, LIKE YOU, TRUST YOU. Only after that chain of events takes place – they will buy from you or based on your recommendation!

Lets Build That Chain Of Trust!

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