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When a group of four men known as ‘The Associates’ or ‘The Big Four’ took over the construction of the Central Pacific Railroad from its planner Theodore Judah, they set out to various towns on the East Coast of America. They soon realized that most of these hamlets lacked basic amenities and they chalked up a list of minimum requirements for a town to make the cut as a railway stopover. The message was simple “Shape up or get out”- if you didn’t clean up your act, the railroad wouldn’t pass through your town. You would miss the boat, you would lose business and be airbrushed into irrelevance. The Associates went on to be the masterminds behind the first massive scam backed by unregulated crony capitalism, but that’s an entirely different story. Well, this might serve as a rather extreme historical context but it’s rather fascinating that history is about to repeat itself in a way. How? Well, come April 21st Google changes its algorithm, and this will revolutionize the mobile ranking system.
Compressing your images is one of the many ways that you can optimize them for SEO (Search Engine Optimization). Search engine optimization of your images is not only about adding the correct words to the titles and adding Meta information. It is also about the file type and size of your image.
A larger image is going to take longer to download because it has more information on it. This becomes a problem because loading times are an SEO factor. You also need to remember that some file types will store more information than others. For example, a 500×500 image as a JPEG is going to be far smaller (in terms of kb memory) than the same sized image as a BMP.
When you start out your blog you need to focus in on what is most important. One of the most important things for any blog is the content. Here are four ways you can make your content stand out:
1. Content is key – Once you have ascertained what your blog content will be about you can actually get to the writing part. Content is one of the most important aspects of your blog. I say one of because with organic traffic you have to also think about the way your blog looks, but we will get to that in a minute. Anyway, your content will determine not only if your blog gets into the search engine top spots but also if readers stick around on your blog for more than a second or two. Your content should be focused not on packing in as many keywords as possible but on giving your readers information they can actually use or that they find interesting. Many successful blogs are filled with content that is not revolutionary. I am sure it has been written about before. But they get a lot of readers because they write well, have great content in a fresh way and respect their readers. You can’t expect to trick people into coming to your site and have positive long term results. Instead work on making your content the best it can be and you will see success.
What messages does your brand communicate to customers? Do they relate to products, services, and company commitment to customer service? Those sentiments planned as well as others, but how are you going to present them to your targeted market?
Consider two, competing newspapers, covering the same story. How can one attract more attention and readers? Presentation is extremely important. Bloggers understand the similarities and the need for eye-catching presentation. A number of WordPress themes help bloggers frame content in specific and aesthetic fashions, using a barrage of designs and functions.
How many seconds do you have to captivate a web browser? With millions of options at their fingertips, online browsers exercise a fickle nature, quickly bouncing from pages that cannot effectively address a query. However, perhaps sooner than that, browsers may leave a page due to poor design. Blog hosts are not only competing against other writers, but time and the fickle interests and preferences of web browsers.
Brands summons attention as a means to an end, to sell a product, offer a service, recruit money for a charity, etc. Merely hosting a blog is not enough; hosts must invigorate readers, and great design facilitates the enterprise, involving heightened sensory experiences. How do you enhance reader experience?
If you have a blog or website, you probably know the importance of adding images. Interesting images can draw people into your site. They enhance the reading experience and make your site a more beautiful place to visit. But that beauty doesn’t come cheaply. In fact, some photos can cost hundreds of dollars.
It’s no wonder that webmasters are on the lookout for sites that offer quality images at affordable prices. Most people prefer to use royalty-free images. But this should not be confused with free or even with copyright-free. There is a huge difference between the three terms.
The Shades of Free
When you find work offered according to royalty free terms, you will pay a one-time fee. This allows you to use the image in an ongoing way, but only according to any terms agreed upon.
Free is free. It’s just that simple. The price of free is usually adding a link back to the provider. But free is very hard to find, and when you do, the quality is likely to be low.
Copyright free images or work is not protected by copyright. This means that although you may be charged a fee for a copy of the image, you will be able to use the image in any way you want, unless, you have agreed to certain terms.