Does Google Have An Innovation Strategy?

google seoApple was built and revived by Steve Jobs by blending technology with design. By investing in research that is way more ahead than its time, IBM has also managed to remain a top player in its industry. Even Facebook does this by maintaining a stable infrastructure and also moving quickly. Each of these giants is superior innovators in their own ways. But there is one more tech giant that keeps on bringing something new and has a unique strategy of its own. It’s none other than Google.

The thing that makes Google unique is that it doesn’t really rely on a single strategy. It employs more than just one strategy in order to create a complex, yet powerful ecosystem that brings out one innovation after the other every few days. Google earns $75 billion in revenues and is one of the major tech giants, probably the biggest. It has over 50,000 employees and a variety of products. The products and services vary from core search business to the Android operating system etc. Let’s see what Google does to innovate and bring out new ideas.

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How to Create a Content Strategy for Your Blog

blog contentHave you ever sat and wondered why some blogs gain more traction than others?

I can’t help but envy blog owners who seem to naturally attract reader engagement. Do they have a secret ingredient? Did they spend more marketing dollars than blogs that seem like ghost towns?

Along the way, I realized that there’s no secret sauce after all. Press rewind and try to recall your content strategy or whether you had one in the first place.

Yes, your content strategy matters more than you think.

If a content strategy isn’t tailor-made for your blog, your goals, and your audience, you’re not going to achieve the best results. As your business changes, so should your content strategy.

So today, let’s discuss the ways you can develop a solid plan for your blog. Let’s get started.

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Why Content is More Important than Design for a Successful Website in 2017

blog contentIt is a science as well as an art to use social media in a profitable manner. You should have an in-depth understanding of how these platforms work. In addition to this, you should also have the talent of understanding people’s mind so as to base all your activities accordingly on the internet. With the advent of internet, a great design as well as webcontent writing has never been so important to make a business successful. Thanks to firms such as Starbucks, Apple and Target who have designs as their top priority and it is due to them that customer awareness has reached its peak.

In order to increase the possibility of success, now all companies are aware of the imperative reasons to have a great design for a website. A great design helps you to mark yourself different from other competitors and create a great brand image too. Let us focus on some ways to invest in a good quality design for your company.

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3 Strategies To Find More Content Ideas For Your Blog

blog contentThe biggest hurdle most bloggers face is finding the next topic to write on. After all, there are only so many angles you can do for a particular subject before it starts to become redundant.

With that in mind, the following are 3 strategies you can use to find more content ideas for your blog:

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How to Promote a Blog Post

BloggingWriting your blog post is just half the battle, the other half is promotion. Derek Halpern of socialtriggers.com has a rule for blogging – spend 20% of your time creating and 80% of your time promoting.

When the web is crowded with people vying for people’s attention, the ones that cut through the noise are the ones who knows how to market their themselves.

The following are ways you can utilize to promote your latest blog post:

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Why Your Blog Needs a Custom Domain Name?

BloggingFor some, blogging is a way to live the life and for some others, it is just a platform to share their thoughts. However, whether it is for making money or for expressing thoughts, the custom domain name is vital to get done the purpose.

But bloggers obviously think about initial investment, as it costs from $10 to $15 per year which depends on the competition. For some keywords, it may be even more. Whatever, but cost matters for most of the newbie bloggers. Though it is tough, you should invest for custom domain name, otherwise you may experience the following disadvantages:

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