WPSalesGraphic plugin allows you to quickly and easily create high impact graphics to use inside your blog posts and pages to improve conversions with impact. Enhance affiliate promotions, your own sales pages or just jazz-up your regular WordPress blog posts to engage readers and improve visitor retention. Simple to use with live preview this plugin allows you to turn your WordPress blog into a fully functional sales and lead generation tool with power packed performance! See full details and video demonstration.
Content marketing is on the rise and an increasing number of companies realize that having a blog on their websites is not only a practical SEO tool, but an important web presence that helps enterprises connect with their target audiences. Blogging is an excellent strategy for building a community of loyal followers and growing into an authority in your field. Here are some tips to help you blog and grow your business.
1. Learn more about your target audience
Writing blog posts without full understanding of your audience is like writing in a vacuum – basically a loss of your time and money. Before you start sharing your expertise, take some time to learn about your target audience – you’re creating this blog for them, not for yourself. Showing off your knowledge isn’t going to bring you any benefit if people already know how to deal with the issue.
Identify consumer groups you’d like to engage and learn about them as much as you can. It’s a good idea to create buyer personas to constantly remind your marketing team who they’re addressing. You can try interviewing your customers through polls or special contact forms – just make sure to reward them with promotions or bonus cards for sharing this information with you.
Once you have a firm grip on your audience, you’ll be able to blog about topics that will instantly grab the attention of your audience. Learning what are the main interests and problems of this consumer group, you’ll be able to create content that engages and converts.
Becoming the author of a recognized blog is a dream of practically every dedicated blogger. Having your opinions appreciated and quoted on the web, you won’t be anonymous anymore. Powerful bloggers are followed by a loyal group of readers who are ready to consume any content they create. But what does it mean to be successful in blogging? It means that users are inspired to return to your blog time and time again for reasons ranging from entertainment to solution-searching. The web is full of people interested in what you have to say – here are 10 key tips to help you tap into that potential and become a successful blogger.
1. Know what makes you different
Without a clear differentiator, you can just wait for your blog to get lost in a sea of other blogs on the web. What defines success in blogging is that unique value your writing holds. What is special about your voice? What kind of expertise do you offer to your readers?
When defining your value, bear in mind that best content inspires readers to take action, grow and improve their lives. This is the sort of value that makes them come back and share it to their own networks.
If you’ve been writing for some time already, examine what you’ve produced so far and check your most popular posts – what is it about them that attracted the audience? Is there anything you could do to make them even more engaging? Define your value and grow into it.
Bloggers know how critical it is to use sound SEO practices in order to charm traffic from the big search engines. But did you know that the images you use on your blog can also be a great source of search engine traffic?
Google Images is just one example of an image-based search engine. In fact, Google will happily display a row of image results for the keyword phrase entered – at the top of the first page of the search results.
In order to take advantage of this type of traffic, you will need to know how to properly optimize your images. Once you know this “hidden” secret for boosting SEO, you’ll never view images for your blog the same way again.
Trying to keep your blog fresh and active doesn’t have to be a chore. In order to maintain your blog presence, you’ll have to update constantly, and the content has to be engaging. When you’re feeling less than inspired, it may be tempting to throw your hands up in frustration. If you know how to find ideas for your content, updating regularly is easier than you may think.
1 – Keep an Eye on Your Competitors
Popular blogs of a similar nature to yours are running content. Maybe you should borrow some of their ideas. If you’re familiar what’s going on in the world of your blogging niche, check out what the others are doing. If certain topics are hot, you’ll find them written about on other blogs. From there, it’s easy to make a list of topics you should be focusing on to keep up with the times. As long as you make sure your piece on the subject is mostly original, you’re good to go.
When a group of four men known as ‘The Associates’ or ‘The Big Four’ took over the construction of the Central Pacific Railroad from its planner Theodore Judah, they set out to various towns on the East Coast of America. They soon realized that most of these hamlets lacked basic amenities and they chalked up a list of minimum requirements for a town to make the cut as a railway stopover. The message was simple “Shape up or get out”- if you didn’t clean up your act, the railroad wouldn’t pass through your town. You would miss the boat, you would lose business and be airbrushed into irrelevance. The Associates went on to be the masterminds behind the first massive scam backed by unregulated crony capitalism, but that’s an entirely different story. Well, this might serve as a rather extreme historical context but it’s rather fascinating that history is about to repeat itself in a way. How? Well, come April 21st Google changes its algorithm, and this will revolutionize the mobile ranking system.
Compressing your images is one of the many ways that you can optimize them for SEO (Search Engine Optimization). Search engine optimization of your images is not only about adding the correct words to the titles and adding Meta information. It is also about the file type and size of your image.
A larger image is going to take longer to download because it has more information on it. This becomes a problem because loading times are an SEO factor. You also need to remember that some file types will store more information than others. For example, a 500×500 image as a JPEG is going to be far smaller (in terms of kb memory) than the same sized image as a BMP.