Content creation is no simple job. The process requires hard work, focus and talent. And now that there is an increased emphasis on quality over quantity, it’s no longer necessary to have the most content on a subject to drive traffic; you simply need to have the best articles.
Listing information on the screen is not going to cut it. For busy site owners and bloggers, their methods must be well scheduled and well executed. From research and brainstorming, to writing and editing, there are plenty of skills that must work together for success.
Thankfully, technology is providing plenty of useful tools that can assist creators and writers through the process. Review the following reputable sources to start boosting your practices and habits today.
Content marketing is on the rise and an increasing number of companies realize that having a blog on their websites is not only a practical SEO tool, but an important web presence that helps enterprises connect with their target audiences. Blogging is an excellent strategy for building a community of loyal followers and growing into an authority in your field. Here are some tips to help you blog and grow your business.
1. Learn more about your target audience
Writing blog posts without full understanding of your audience is like writing in a vacuum – basically a loss of your time and money. Before you start sharing your expertise, take some time to learn about your target audience – you’re creating this blog for them, not for yourself. Showing off your knowledge isn’t going to bring you any benefit if people already know how to deal with the issue.
Identify consumer groups you’d like to engage and learn about them as much as you can. It’s a good idea to create buyer personas to constantly remind your marketing team who they’re addressing. You can try interviewing your customers through polls or special contact forms – just make sure to reward them with promotions or bonus cards for sharing this information with you.
Once you have a firm grip on your audience, you’ll be able to blog about topics that will instantly grab the attention of your audience. Learning what are the main interests and problems of this consumer group, you’ll be able to create content that engages and converts.
Becoming the author of a recognized blog is a dream of practically every dedicated blogger. Having your opinions appreciated and quoted on the web, you won’t be anonymous anymore. Powerful bloggers are followed by a loyal group of readers who are ready to consume any content they create. But what does it mean to be successful in blogging? It means that users are inspired to return to your blog time and time again for reasons ranging from entertainment to solution-searching. The web is full of people interested in what you have to say – here are 10 key tips to help you tap into that potential and become a successful blogger.
1. Know what makes you different
Without a clear differentiator, you can just wait for your blog to get lost in a sea of other blogs on the web. What defines success in blogging is that unique value your writing holds. What is special about your voice? What kind of expertise do you offer to your readers?
When defining your value, bear in mind that best content inspires readers to take action, grow and improve their lives. This is the sort of value that makes them come back and share it to their own networks.
If you’ve been writing for some time already, examine what you’ve produced so far and check your most popular posts – what is it about them that attracted the audience? Is there anything you could do to make them even more engaging? Define your value and grow into it.
Bloggers know how critical it is to use sound SEO practices in order to charm traffic from the big search engines. But did you know that the images you use on your blog can also be a great source of search engine traffic?
Google Images is just one example of an image-based search engine. In fact, Google will happily display a row of image results for the keyword phrase entered – at the top of the first page of the search results.
In order to take advantage of this type of traffic, you will need to know how to properly optimize your images. Once you know this “hidden” secret for boosting SEO, you’ll never view images for your blog the same way again.
Trying to keep your blog fresh and active doesn’t have to be a chore. In order to maintain your blog presence, you’ll have to update constantly, and the content has to be engaging. When you’re feeling less than inspired, it may be tempting to throw your hands up in frustration. If you know how to find ideas for your content, updating regularly is easier than you may think.
1 – Keep an Eye on Your Competitors
Popular blogs of a similar nature to yours are running content. Maybe you should borrow some of their ideas. If you’re familiar what’s going on in the world of your blogging niche, check out what the others are doing. If certain topics are hot, you’ll find them written about on other blogs. From there, it’s easy to make a list of topics you should be focusing on to keep up with the times. As long as you make sure your piece on the subject is mostly original, you’re good to go.
When a group of four men known as ‘The Associates’ or ‘The Big Four’ took over the construction of the Central Pacific Railroad from its planner Theodore Judah, they set out to various towns on the East Coast of America. They soon realized that most of these hamlets lacked basic amenities and they chalked up a list of minimum requirements for a town to make the cut as a railway stopover. The message was simple “Shape up or get out”- if you didn’t clean up your act, the railroad wouldn’t pass through your town. You would miss the boat, you would lose business and be airbrushed into irrelevance. The Associates went on to be the masterminds behind the first massive scam backed by unregulated crony capitalism, but that’s an entirely different story. Well, this might serve as a rather extreme historical context but it’s rather fascinating that history is about to repeat itself in a way. How? Well, come April 21st Google changes its algorithm, and this will revolutionize the mobile ranking system.