One of the most surprising statistics of the business world today is the fact that 50 percent of all small businesses don’t even have a website. Why? Well, according to several pools about 41 percent of these business owners don’t see the way in which this would help their company grow. You see, although they wouldn’t outright admit it, most of these people don’t consider themselves to be precisely tech-savvy, which is why they avoid even thinking about establishing online presence altogether. Seeing as how hosting a website is something that is fairly easy even for a layman, it becomes quite transparent that the obstacle in question here is of more psychological than technical nature.
On the other hand, not every single one of these trends, misconceptions and mistakes are as easy to spot. In fact, some trends in digital marketing are so deeply rooted in its structure, that its users simply can’t imagine their brand’s future without them. However, in reality, they are doing more damage to the brand than they are helping. With this in mind and without further ado, here are five digital marketing trends and myths that definitely need to die in 2018.
Many believe that WordPress has the best SEO options and often term it as an SEO friendly platform but this is only partially correct. The default installation of WordPress is not SEO friendly in the way you would like it to be. Depending only on the default version would give you little chance to succeed with SEO, which can only happen when you start using suitable WordPress plugins with it. This brings us to the basic design aspects of WordPress websites that have close links to the themes available. Therefore, when selecting the theme for your website, keep in mind how easy it would be to use suitable plugins. This would make the site perform at top level in search engine optimization.
SEO is not a tool that you can just attach to your website to support your marketing campaign. The concepts that form the foundation of SEO are the same used for other inbound marketing efforts including social media marketing and paid searches. Moreover, you cannot make the online entity of your business survive unless supported by solid SEO. For realizing the goals of digital marketing, you have no option but to design websites rightly.
Is it really hard to optimize your WordPress website and convert traffic into email subscribers or new buyers?
Well it turns out you can dramatically increase your sites email signups by optimizing your website for speed and conversions.
We will focus on 3 specific areas of your WordPress website.
Search engine optimization with Google’s AMP speed optimization for mobile posts, image optimization and compression and Scheme for search engine listings.
And in todays post (and video) I’m going to show you what that page is.. and exactly how you can easily optimize your WordPress with these 5 plugins.
Have you ever sat and wondered why some blogs gain more traction than others?
I can’t help but envy blog owners who seem to naturally attract reader engagement. Do they have a secret ingredient? Did they spend more marketing dollars than blogs that seem like ghost towns?
Along the way, I realized that there’s no secret sauce after all. Press rewind and try to recall your content strategy or whether you had one in the first place.
Yes, your content strategy matters more than you think.
If a content strategy isn’t tailor-made for your blog, your goals, and your audience, you’re not going to achieve the best results. As your business changes, so should your content strategy.
So today, let’s discuss the ways you can develop a solid plan for your blog. Let’s get started.
Gone are the days when brands would chase the millennial market for their insatiable appetite for digital media; today, the brands are shifting their attention towards Generation. This target audience was born after the turn of century, and communicates through text messages, especially emoji – a single image that convey emotions in elegantly simple ways, such as a smile, heart, hug or a wink. It is interesting to note that the primary reason why emoji has become popular is because of its informal nature and how it has helped numerous businesses connect with their consumers on social platforms.
Emoji tactics used by big players
It is a science as well as an art to use social media in a profitable manner. You should have an in-depth understanding of how these platforms work. In addition to this, you should also have the talent of understanding people’s mind so as to base all your activities accordingly on the internet. With the advent of internet, a great design as well as webcontent writing has never been so important to make a business successful. Thanks to firms such as Starbucks, Apple and Target who have designs as their top priority and it is due to them that customer awareness has reached its peak.
In order to increase the possibility of success, now all companies are aware of the imperative reasons to have a great design for a website. A great design helps you to mark yourself different from other competitors and create a great brand image too. Let us focus on some ways to invest in a good quality design for your company.