10 Ways that Email and Direct Mail Marketing Can Complement One Another

article marketingWhether you’re an entrepreneur starting up a new business or an existing company looking for better ways to reach your customer base, chances are good that you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits: email marketing allows a company to reach customers via email and build relationships online, while direct mail marketing allows the same company to appeal to customers with physical mail like flyers and postcards. Together, email and direct mail marketing can complement each other to take your company’s marketing campaign to the next level with the following benefits:

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What is SEO & How Does It Benefit My Business

What is SEO?

Search Engine Optimization or in short SEO is a technique to optimize a website for search engine and so that improve their ranking on different search engines. SEO is a technique to rank a website well in a different search engine like Google, Yahoo, Bing etc. SEO improves the quality and volume of search traffic to a website from different search engines.

Search engines perform different activities to deliver search results.

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Why Post Your New Instagram Photos to WordPress?

instagramIf you check social media platforms today, you will find Instagram is one of the fastest growing networks across the globe. There are more than 800 million active users on this network. In fact, Instagram has an excellent hold in all business industry niches including music, fashion, fitness, cooking, etc. Businesses that deal with these industries turn to Instagram for displaying vibrant pictures and photos of their products. The best part of Instagram is you can connect your images to Facebook and Twitter using this website. When it comes to Instagram photos and using them for your site, you may wonder why? This post gives you an insight into why your Instagram photos should be used in your WordPress website.

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Simple Things That Can Help You To Secure WordPress Website

wordpress security WordPress website though being a secured and excellent platform is constantly threatened by the malicious acts of the hackers. Hackers and cyber criminals constantly work hard to break the security and get access in the particular word file or content. Though with the installation of plugin and updates it can be made secured, yet there are many effective points which one should focus on. Without suitable strategies and plans, it is quite difficult to maintain the security.

The reasons to secure a WordPress website are important to know so that you can take further steps. None of the platforms are secured no matter how dedicated security systems are installed. Hackers constantly target it to crack its efficient security system and get access into the particular data.

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Tips On How To Make The Best From Digital Marketing

To get the best results from your digital marketing efforts, you need to apply the rules that business leaders apply to get tremendous results. Here are tips used by marketing specialists and top app development companies.

Leverage on your mobile app

Top app development companies have created a lot of tools in mobile apps that promote digital marketing. So, you need to make use of the tools to carry out your digital marketing. Push notification is a good tool that top app development companies usually put in apps for marketing. And in reality, push notification has the ability to boost your sales. More than 50 percent of the users of your app will respond to the message of one push notification or the other.

However, you need to make the message as compelling as possible to get maximum result. Another function that aids digital marketing that top app development companies usually include in mobile apps is social media integration.

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Make Email Marketing Work For You

marketingWhen it comes to marketing, there is no sure win. You can only try your best and expect that things will work out. However, the effort you put in and the strategies you apply will go a long way in determining the success and failure of your marketing plan. This applies to every aspect of marketing whether digital or traditional. For a WordPress web development company, the keys to email marketing success are consistency and persistence. While you need to be consistent in your efforts, you also need to make sure you’re doing the right thing. Being consistent in what isn’t fruitful is a waste of time and effort. You have to figure out what works for your brand and stick to it.

Your marketing efforts should directly influence your revenue. Don’t just measure your marketing success based on brand awareness or customer acquisition. Let your measurement be based on revenue generation. Find out how effective your marketing efforts are in generating revenue for your business. The more revenue you generate, the better. You WordPress web development company needs to focus on creative ways to drive engagement and get a measurable impact on the revenue of your organization.

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