How can Blackhat Tactics Hurt a Website?
In this world of digital marketing, SEO is one of the greatest tools available to us. Search Engine Optimization can usually be done in two ways – the negative way (Blackhat SEO) and the positive way (White hat SEO). While both are guaranteed to get you results, Blackhat tactics can actually harm your website (and your business) in the long run.
What is Exactly a Blackhat SEO?
Every search engine has its own terms and conditions. Black Hat SEO is when you break these terms and focus on ranking your webpage and nothing else.
A new study by Vanson Bourne shows that WordPress is the leader of CMS engines among all enterprise level Content Management Systems. WP Engine and Manifesto have conducted this study that included over 300 IT and marketing decision making companies from the USA and the UK. WordPress and Adobe Experience Manager are at par when it comes to CMS experience in an enterprise level or a corporate environment.
There is quite an impressive number of companies that use more than one CMS platform. In such cases, WordPress has proven to be the leader of secondary CMSs across several verticals. This is a decision that comes from the executive level, and WordPressdefinitely seems to be the unanimous secondary platform of choice across several ranks and several types of companies. WP offers both agility and strategic value. It is easier to use and adds value to the enterprise.
One of the most surprising statistics of the business world today is the fact that 50 percent of all small businesses don’t even have a website. Why? Well, according to several pools about 41 percent of these business owners don’t see the way in which this would help their company grow. You see, although they wouldn’t outright admit it, most of these people don’t consider themselves to be precisely tech-savvy, which is why they avoid even thinking about establishing online presence altogether. Seeing as how hosting a website is something that is fairly easy even for a layman, it becomes quite transparent that the obstacle in question here is of more psychological than technical nature.
On the other hand, not every single one of these trends, misconceptions and mistakes are as easy to spot. In fact, some trends in digital marketing are so deeply rooted in its structure, that its users simply can’t imagine their brand’s future without them. However, in reality, they are doing more damage to the brand than they are helping. With this in mind and without further ado, here are five digital marketing trends and myths that definitely need to die in 2018.
Many believe that WordPress has the best SEO options and often term it as an SEO friendly platform but this is only partially correct. The default installation of WordPress is not SEO friendly in the way you would like it to be. Depending only on the default version would give you little chance to succeed with SEO, which can only happen when you start using suitable WordPress plugins with it. This brings us to the basic design aspects of WordPress websites that have close links to the themes available. Therefore, when selecting the theme for your website, keep in mind how easy it would be to use suitable plugins. This would make the site perform at top level in search engine optimization.
SEO is not a tool that you can just attach to your website to support your marketing campaign. The concepts that form the foundation of SEO are the same used for other inbound marketing efforts including social media marketing and paid searches. Moreover, you cannot make the online entity of your business survive unless supported by solid SEO. For realizing the goals of digital marketing, you have no option but to design websites rightly.
Is it really hard to optimize your WordPress website and convert traffic into email subscribers or new buyers?
Well it turns out you can dramatically increase your sites email signups by optimizing your website for speed and conversions.
We will focus on 3 specific areas of your WordPress website.
Search engine optimization with Google’s AMP speed optimization for mobile posts, image optimization and compression and Scheme for search engine listings.
And in todays post (and video) I’m going to show you what that page is.. and exactly how you can easily optimize your WordPress with these 5 plugins.
Have you ever sat and wondered why some blogs gain more traction than others?
I can’t help but envy blog owners who seem to naturally attract reader engagement. Do they have a secret ingredient? Did they spend more marketing dollars than blogs that seem like ghost towns?
Along the way, I realized that there’s no secret sauce after all. Press rewind and try to recall your content strategy or whether you had one in the first place.
Yes, your content strategy matters more than you think.
If a content strategy isn’t tailor-made for your blog, your goals, and your audience, you’re not going to achieve the best results. As your business changes, so should your content strategy.
So today, let’s discuss the ways you can develop a solid plan for your blog. Let’s get started.