Here’s Your Business Website in Three Steps

One of the best ways new businesses these days can reach their audience is through a website’s domain name. Before potential clients communicate with your business, they already begin planning to purchase from your store. All because your website is the best form of advertising your business can have. Making a website part of your online marketing strategy can be a pretty straightforward process. With zero coding knowledge and at a little cost, you can get your website set up and ready to go.

Hosted Website Builder Services

Website builder services offer a hop, step, and jump way to create a website. But like with most things that seem too good to be true, they come with their unique disadvantages. Website builder services are truly brilliant and incredibly easy to use tools, but you become too shackled to one provided which over time can become less and less flexible. Some popular ones include GoDaddy, Wix, Weebly, SquareSpace, and so on.

(more…)

Understanding the impact of Hummingbird on SEO

seo trafficThe most significant contribution of Hummingbird, the Google update launched in August 2013 is that it has brought back long tail keywords into prominence.  This is what is visible on the face hence easy to make out. All other aspects that contributed in earning better ranks in search results remain the same.  Content is still king, having a link building plan and earning organic backlinks is still important, and keywords continue to rule SEO though used in moderation with the use of Vancouver SEO. The signals that Google used for ranking mostly remain the same. The only thing that has changed since Hummingbird is the interpretation of searches. The search engines no longer focus on the keywords in searches to match answers. It looks much beyond it and tries to understand the context of the keyword by using the intelligence of Hummingbird.

(more…)

3 Strategies To Find More Content Ideas For Your Blog

blog contentThe biggest hurdle most bloggers face is finding the next topic to write on. After all, there are only so many angles you can do for a particular subject before it starts to become redundant.

With that in mind, the following are 3 strategies you can use to find more content ideas for your blog:

(more…)

A Quick Guide to Choosing the Right WordPress (WP) Themes for Businesses

wordpress themeIf you are a business owner today, one of the topmost thoughts in your mind is most likely how to harness the power of the internet. There is no doubt that the internet marketplace is the new frontier for commerce and most brands have in fact shifted focus on online marketing campaigns. More budgets are now dedicated to digital marketing techniques as companies reposition themselves to leverage the growing numbers of internet users.

According to recent reports, the number of internet users globally is now over 3.638 billion and every second new users are joining up. Availability of business information online makes it possible for internet users to research brands and order goods and services on the platform.

(more…)

Google Will Punish Websites that have Intrusive Interstitials with a Ranking Penalty in 2017

google seoWhen Google began its Mobilegeddon in 2015, its intention was to reduce drastically the number of websites that were not mobile responsive from its Search Engine Result Pages (SERP).

It did succeed to a large extent. In fact, Google recently announced that up to 85% of its web indexed pages are now mobile responsive. As a result, it has decided to focus on websites that aren’t presenting a good user experience (UX) to mobile customers.

Have you ever landed on a webpage only to be accosted by a large pop-up box soliciting some offer you couldn’t be bothered about? Sometimes, these intrusive ads come up when you are halfway through the main content. It can be annoying, and Google knows this, so it has decided to punish such erring websites with a lower ranking position on SERPs.

(more…)

How to Build Your Strategy by Stalking the Competition

copywriting tricks of the prosAs the social media evolves, so does the market. In order to keep yourself on top of it, you need to start using some smart social media strategies.

One of those strategies is “stalking” your competition.

To be fair, stalking is a bit too strong expression, as you can break it down to the basic competitive analytics. Competitive analytics have been used way before social media, but nowadays, it can be more helpful than ever.

We’ve assembled a list of few steps you should keep in mind when it comes to analyzing your competitors’ social media. So let’s dive in.

(more…)