How Do Customers Find You?

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I have often heard bewildered clients ask the same question over and over again, “How can I figure out where my customers are finding information about my business?”  This is quite an important question and should be answered with clarity.

First and foremost, the answer helps you identify the channels that are attracting customers and reinforce them with the necessary marketing campaigns to further boost its potential. It also helps spot future opportunities that can bring in more customers through the door with tactical planning and expansion.


Understanding Customers’ Search Behaviour with Google’s Freemium Tools

googleBusinesses today cannot expect to attract new customers with the same services or products that have been offered 10 years ago. The only way to keep up with the ever-changing consumers’ needs is to constantly analyse what is trending.

Becoming the go-to source for a desirable product is the secret recipe for generating sales leads. For example, if you specialize in health and beauty products, offering exactly the type of products your customers are talking about will set your business apart from the rest.


5 Reasons Why You Must Focus On Local SEO

The idea that bounds local SEO is not limited to just local service providers anymore. Being in any sort of business or industry, you can consume the benefits of local SEO too. Local SEO directly connect you to the closer audience and customers of your business while indirectly serves you to get better search engine rankings.

Local SEO


Mastering UI/UX Helps Optimize Your Online Business

simplified collaborationDid you know that only 1 % of world population was connected to the Internet in 1995? Currently about 40 % of the world population has Internet access. The internet revolution has changed the way it interacts, the spread of information, and way of doing business. According to Accenture, B2B business operators state that 86% of their customers can now buy products online.

Regardless what the nature of the business is, if you want to be widely known, then you have to go public go online. So start thinking how to make your websites attract customers and beat the market that’s getting tougher each day.


List of the Most Popular WordPress Frameworks and Why You Should Use One

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If you are developing themes for WordPress, chances are you’ve come across a framework at least once in your search for tools, resources and general information regarding WordPress development.

Using a wireframe can make developing a theme faster, easier and more fun, provided that the framework is following the latest trends and techniques.

By incorporating an underlying infrastructure to your development process, the obvious benefits are plenty and good enough on their own, but it is crucial that you select the correct framework for the project in question. With more than 40+ different frameworks out there, it can be difficult to choose the correct one, and even more difficult to keep up to date with what the different platforms can offer you as a developer.


Tips for Coming Up With a Good Website Design

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There are many factors that one must consider when coming up with a website design. These will help the website to function well and get the visitors that it should have. These are some of the factors that can enable one to come up with a good website.

  1. Purpose

The purpose of the website is one of the factors that must be considered when coming up with Utah Website Design. One must know all the content that they need to put on the website. There are websites that are meant for advertising products while there are those that are meant to provide information about a given product. Such websites should have different outlooks and different styles of content because they have different purposes. One must always ensure that the website serves the intention for which it was structured for it to last for a long period of time. This will also increase the number of people visiting the website because it will be relevant to them.