Sellers in Amazon.com usually describe their items with keywords that they imagine will be typed in by users. They try to put themselves in the mind of a buyer, which is not the easiest thing. The keywords that are actually used are surprisingly different yet sensible.
Instead of shooting in the dark, it would be ideal to predict what a user would key in with accuracy. To predict that, one should start with what buyers have keyed in recently. That is what providers of keyword tools are aiming to achieve. However, it is no mean task.
In amazon, there are tens of millions of searches for a product category and millions for an ASIN. ASIN is the unique identifier assigned by Amazon for a product. The goal is to reverse ASIN reports so that the numbers of searches per keyword are visible. There are billions of combinations of keywords and ASIN that are unique.
To quote a Wall Street Journal article, “online shopping in Southeast Asia only accounts for 0.2% of all recent retail sales. If it rises to 5%, the market could be worth some $21.8 billion.” By comparison, e-commerce accounts for 8% of retail sales in China – essentially attesting the fact that e-commerce is set to boom. With a relatively low barrier of entry, there are plenty of opportunities for smaller e-commerce players and startups to enter the market and make money online – exploring all available channels is the key to success – testing & measuring different options in order to determine what performs best for your business.
In this article, myths and facts about the right online marketing mix are cleared and discussed to see how startups can kick off their growth by taking the plunge.
Every business owner wants his or her business to surpass the rest of the businesses in sales. Such business owners often use their ads to try to trump the other business. False advertising is a problem that often enters the scene without the business owner even knowing it. Such people can create misleading advertisements in trying to get consumers to buy their goods over the competition. Posting misleading advertising Australia ads see is no laughing matter. In fact, it can cause a business grave damages. The following is some information about how to advertise your business online and avoid misleading ads.
What Is False and Misleading Advertising?
Misleading advertising is any deceptive information that you post online to attract customers. The content becomes misleading when it promises something that excites the consumer, but the vendor does not deliver on the promise. Some business owners intentionally mislead their customers and are fully aware of their deceptiveness. Some business owners make innocent mistakes. Unfortunately for business owners, the Federal Trade Commission sees intentional and accidental misleading advertisements as the same animal. They will act accordingly whether the business claims an accidental error or not.
Internet marketing has brought great success and recognition to many small businesses. It allows businesses to reach a customer base all over the entire world in the click of a mouse. This article can help you to understand internet marketing and find the niche that is perfect for your business.
My first suggestion is don’t put too many keywords in your anchor text for your links, this causes your links to look really unprofessional and people who would have otherwise clicked on the link will just ignore you as a spammer. You should stick to one relevant keyword or phrase that is related to the page you are linking to. Just don’t over do it. Link building is a vital part of internet marketing, but if you are doing it using spam techniques you will not get very far in the internet marketing world. How you market your site reflects on your reputation. If you start out with a bad reputation online it is hard to erase what people who have seen your work think of you.
As technology and customer attitudes are always changing, so must marketers adjust accordingly. For 2016, marketers will need to think outside the box and the usual channels to stay ahead. Here are the top 6 marketing trends that will dominate in the coming year.
Video Ads become more popular
More and more users are becoming more responsive to video ads on social channels like YouTube, Facebook and Bing. A study by Specific Media found 61% of video viewers were happy to view adverts in exchange for free content. According to a report by Business Insider, video ad revenue will reach almost $5 billion in 2016. It was only $2.8 in 2013, nearly doubling in 3 years. Video ads have an average click through rate of 1.84%. This is higher than the average for other formats. With video ads, businesses will see good interaction with their brands, products, or services.
Are you aware of what you are doing wrong when targeting audiences through AdWords? Based on the current scenario, it is found that audiences are given more importance than keywords to get a successful online business within less time. Therefore, audiences are considered as the important part of AdWords campaign. But, still many marketers do certain mistakes that bring bad impact on their overall efforts when setting up targeting in AdWords.
Common 5 mistakes are as follows:
Generating Niche Lists Targeting Small Audience
Some create niche lists that target the small audiences. It is better to take help of Google Analytics to identify the number of unique visitors on definite pages for definite time period. You have to consider wider targeting list. Spending time in creating unusable lists is just a bad idea. The list sizes also depend on whether you are performing search or display re-marketing.