The beauty and downfall of blogging is that anyone can do it. But if you don’t blog correctly and use professional copywriting tactics, then your blog content is only going to turn out so-so. This means that you will be missing out on the steady traffic that you could have gained if your posts were sharp, compelling, and intriguing to your reader.

Blogging the right way can improve your search engine rankings and even build your back links. When you write content that is exceptional and attractive, readers will be likely to pass along to their friends and link to it in social media. If your content is flat and poorly written, then no one will want to read it, bottom line.

The truth is that excellent blogging is achieved by going back to copywriting basics. Starting with the obvious…

Are you looking to improve your copywriting skills? Perhaps you are just starting out, or else you’ve been in the industry for some time. For some reasons your muse keeps getting stuck. Whatever you try just doesn’t seem to work and no amount of pen sharpening activity brings you the desired result – hard-hitting copy.

Don’t worry, you are not alone. Like many, I certainly have my struggling days too, and when I do it is usually because of unwanted distractions, or because I just can’t get into the flow.

Writing an article for article marketing submissions is relatively easy. If your capability to churn out articles is halfway decent it should be easy enough to write an article on any topic, and then submit it to article directories. Are you still with me?..

Good!

How would you feel with a surefire copywriting recipe that will help you get more clicks, more exposure, and ultimately more sales for your article marketing efforts? I’m sure that most of you would part with some good money to find out the “secret” to doing exactly that. Guess what, the information is freely available to you on the Internet.

Squeeze pages are the bread and butter of today’s Internet marketers. They are responsible for billions of dollars of sales. A great squeeze page can make you a lot of money, whereas a poorly written and designed one will leave you wondering what went wrong.

You don’t have to be a kick ass copywriter to craft compelling sales copy. Having said this, you do need some idea of what makes people tick; why do they act the way they do; what colors make them reach for the credit card; and what font is reaching their subconscious?

Any blogger who actively publishes content to his site has most likely experienced the dreaded “stuck for ideas” moment. I know I have. I prefer to be told what to write about because I can focus on the request at hand rather than having to come up with an idea. Trying to think of something to write about always throws up the next question: “What if it isn’t what the readers want?”

The information age is a curse in disguise

The first problem we all face is the fact that the information we publish is rarely unique in the sense of having never been published before. Unless of course you invent something new. Just about anything you publish online has in some form been published elsewhere – of course you are trying to spin it with your own unique voice, therefore avoiding any duplicate content issues.

A few days ago one of my customers have submitted the ticket with questions that go beyond normal product support we offer. And while I have provided a simple answer – I have to admit that on second review of my answer – I wasn’t happy with it!

That answer wasn’t exactly what my customer was looking for and not something I was personally satisfied with. My apologies to Xavier and since “Identifying Content Uniqueness” is rather common question – I want to give detailed answer in form of post.