Select Page

Effective Online Marketing Principles For Successful Campaigns

Internet marketing has brought great success and recognition to many small businesses. It allows businesses to reach a customer base all over the entire world in the click of a mouse. This article can help you to understand internet marketing and find the niche that is perfect for your business.

My first suggestion is don’t put too many keywords in your anchor text for your links, this causes your links to look really unprofessional and people who would have otherwise clicked on the link will just ignore you as a spammer. You should stick to one relevant keyword or phrase that is related to the page you are linking to. Just don’t over do it. Link building is a vital part of internet marketing, but if you are doing it using spam techniques you will not get very far in the internet marketing world. How you market your site reflects on your reputation. If you start out with a bad reputation online it is hard to erase what people who have seen your work think of you.

(more…)

High Tech Trends To Dominate In 2016

As technology and customer attitudes are always changing, so must marketers adjust accordingly.  For 2016, marketers will need to think outside the box and the usual channels to stay ahead.  Here are the top 6 marketing trends that will dominate in the coming year.

Video Ads become more popular

More and more users are becoming more responsive to video ads on social channels like YouTube, Facebook and Bing.  A study by Specific Media found 61% of video viewers were happy to view adverts in exchange for free content.  According to a report by Business Insider, video ad revenue will reach almost $5 billion in 2016.  It was only $2.8 in 2013, nearly doubling in 3 years.  Video ads have an average click through rate of 1.84%.  This is higher than the average for other formats.  With video ads, businesses will see good interaction with their brands, products, or services.

(more…)

5 Tools to Make Your Webinar or Virtual Classroom A Success

The rise of the Internet ensures businesses and educational programs alike want to take advantage of unique remote collaboration opportunities. To use the online training advantage to its full potential, here are some tools that will make your task exponentially easier.

Skype

In spite of recent changes and a merger with Microsoft, Skype still reigns supreme as the go-to instant messaging, voice, and video chat application. Skype has many different plans and features, so select the one that will meet your needs. Paid business accounts can create conference calls with up to 250 people. The user interface is very friendly as well: just create an account, add other users to a call, and start chatting. Available for Windows, Mac, and Linux-based operating systems, there is a reason Skype is the number one way people keep in touch across the world.

(more…)

Avoid These 5 Mistakes When Setting Up Targeting in AdWords

Are you aware of what you are doing wrong when targeting audiences through AdWords? Based on the current scenario, it is found that audiences are given more importance than keywords to get a successful online business within less time. Therefore, audiences are considered as the important part of AdWords campaign. But, still many marketers do certain mistakes that bring bad impact on their overall efforts when setting up targeting in AdWords.

Common 5 mistakes are as follows:

Generating Niche Lists Targeting Small Audience

Some create niche lists that target the small audiences. It is better to take help of Google Analytics to identify the number of unique visitors on definite pages for definite time period. You have to consider wider targeting list. Spending time in creating unusable lists is just a bad idea. The list sizes also depend on whether you are performing search or display re-marketing.

(more…)

How to Sell Products With Your Blog

If you are thinking about using a blog to sell products, there are a few things you should know in order to have a chance of selling without alienating your readers by being too “salesy.”

Getting readers to buy from a blog post is not as straightforward as it may seem. You may feel inclined to just post a photo of your product with a short description, but that usually will have a less than desired effect.

If you’re wondering, “Well then, HOW can I get readers to buy my products?” you are in luck. There is another way and it’s a lot more fun for both you and your readers.

Here are a few tips for how you can sell products elegantly through your blog.

(more…)

Improving the Performance of Your AdWords Campaign

Google AdWords is an excellent way for small business to find new leads. However, getting your campaign just right isn’t easy, and there is definitely a learning curve to building success with it. A successful AdWords management will have a low bounce rate and a high click through rate. The main things to focus on are properly planning before the campaign and making smart adjustments to improve your results based on analytics and data.

(more…)