How to Make Email Marketing Work for You

article marketingThere are some people who believe that email marketing has become essentially useless. The truth is, email marketing will remain useful as long as people continue to use email. Let those people stop using email as a marketing medium, and take over in their wake. Because if you’re smart about the way you approach email marketing, it’s just as valuable as any other marketing tool you have at your disposal.

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Understanding the Keyword Inspector in Amazon

Sellers in Amazon.com usually describe their items with keywords that they imagine will be typed in by users. They try to put themselves in the mind of a buyer, which is not the easiest thing. The keywords that are actually used are surprisingly different yet sensible.

Instead of shooting in the dark, it would be ideal to predict what a user would key in with accuracy. To predict that, one should start with what buyers have keyed in recently. That is what providers of keyword tools are aiming to achieve. However, it is no mean task.

In amazon, there are tens of millions of searches for a product category and millions for an ASIN. ASIN is the unique identifier assigned by Amazon for a product. The goal is to reverse ASIN reports so that the numbers of searches per keyword are visible. There are billions of combinations of keywords and ASIN that are unique.

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Producing Original Content and Why it is Necessary to Protect it

There is a myriad of blog posts that cover a broad range of topics available online. Most of these articles are just different versions of a single content. Even with countless topics to talk about, there seems to be a lack of creativity and originality in these posts. So, let’s talk about original content, how to make it great, and why protecting it from being used over again without your consent is important.

Great content vs. original content

The possibilities of producing great content are endless. But writing great content can be challenging. The writer will have to put in time and effort to come up with a piece that is informative, appealing, and coherent. Otherwise, the writer will risk writing an article that is poor in quality. Not giving the write-up enough thought will ultimately defeat its purpose of delivering a message to an audience.

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Linux VPS Hosting: Its Benefits to Your Online Business

hostingWhen setting up a new website or blog, there are many hosting options, like shared hosting, VPS hosting, and dedicated hosting. We’ll start off by answering this question: what is Linux VPS hosting?

What is Linux?

Linux is an Operating System like Windows. There are various “distributions” of it that are free and safe to use. A VPS is a “virtual machine” on a larger server. Essentially, this means that you get full control over a machine that hosts your website. This brings to light some VPS hosting benefits: total control over your virtual machine and the opportunity to save money by using a free operating system (in addition to many more).

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5 Myths About Online Marketing

To quote a Wall Street Journal article, “online shopping in Southeast Asia only accounts for 0.2% of all recent retail sales. If it rises to 5%, the market could be worth some $21.8 billion.” By comparison, e-commerce accounts for 8% of retail sales in China – essentially attesting the fact that e-commerce is set to boom. With a relatively low barrier of entry, there are plenty of opportunities for smaller e-commerce players and startups to enter the market and make money online – exploring all available channels is the key to success – testing & measuring different options in order to determine what performs best for your business.

In this article, myths and facts about the right online marketing mix are cleared and discussed to see how startups can kick off their growth by taking the plunge.

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Avoid False Advertising: Rules To Advertise Your Business Online

Every business owner wants his or her business to surpass the rest of the businesses in sales. Such business owners often use their ads to try to trump the other business. False advertising is a problem that often enters the scene without the business owner even knowing it. Such people can create misleading advertisements in trying to get consumers to buy their goods over the competition. Posting misleading advertising Australia ads see is no laughing matter. In fact, it can cause a business grave damages. The following is some information about how to advertise your business online and avoid misleading ads.

What Is False and Misleading Advertising?

Misleading advertising is any deceptive information that you post online to attract customers. The content becomes misleading when it promises something that excites the consumer, but the vendor does not deliver on the promise. Some business owners intentionally mislead their customers and are fully aware of their deceptiveness. Some business owners make innocent mistakes. Unfortunately for business owners, the Federal Trade Commission sees intentional and accidental misleading advertisements as the same animal. They will act accordingly whether the business claims an accidental error or not.

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