We live in a time where we can use video content to make a brand stands out.
Video marketing has become a trendsetter and it is everywhere. It is an amazing method to develop your brand awareness among your visitors.
The more visitors watching your video, the more your brand will grow. The data shows that onlinevideos account for 74% of all online traffic, as of 2017. That means, if you don’t implement video content in your brand marketing strategy, it will leave you far behind the race.
Now many of you must be wondering why videos win over traditional texts every time?
What are the benefits of implementing branded video content in your brand marketing strategy?
In this post, we will talk about all those points along with the benefits of using video content for your business.
Today, more and more people are using the WordPress to create a user-friendly and fully-responsive websites with the purpose to offer a smooth and sophisticated user experience to the assorted web users. In fact, many small businesses are switching from static html- based websites to WordPress.
In the current scenario, businesses and organizations are finding it suitable to add and edit their content within site, without having to depend on a designer or developer to make changes. In fact, it is the single best investment that you can make to help boost the returns available from web marketing. It is because creating a site on WordPress can be more cost-efficient and enables you to make updates to the site instantly and easily.
A while back, all you had to do to improve your ranking was to stuff your article with keywords, and Google would pick up the website. Over the years, Google has improved its algorithm and incorporated over a hundred factors that affect website ranking, among which is the user experience.
Over the years, the role of UX in ranking has grown tremendously and has merged with SEO. Nowadays, what is good for the user is also deemed appropriate by search engines. UX is a sum of user experiences when navigating various pages on the website. An ideal site should be easy to navigate and engaging.
We all remember when Siri was launched, it was more of a gimmick than a useful tool. Well times have changed, and voice search is fast becoming the most convenient way for users to have their queries answered.
The exponential increase of voice assistants on smartphones, tablets, computers, watches and home devices, means that voice search is becoming the most convenient and fastest way for users to search the internet.
In 2016, Google’s CEO said that voice searches made up one-fifth of total queries on Google.
In 2017, there were over 33 million people using voice search devices.
By 2018, 420 million voice assistants had been sold.
Some are predicting 50% of search will be voice by 2020.
Voice search shows no sign of slowing down and every digital marketer needs to include Voice Search Optimisation as a part of their 2019 SEO strategy.
The search engines are a primary source of traffic for most websites. Once website owners become aware of that fact, they find themselves wondering “which is the best SEO plugin for WordPress?”
Yes, as a content management system (CMS), WordPress by default is SEO-friendly. But there are several free plugins and tools that can not only improve your SEO rankings but help you increase your website’s traffic size as well. Improving your SEO efforts will help take your website to the next level.
A vast majority of the urban population in many countries around the world spend significant time indoor thanks to their digital presence and a larger portion of this time is spent on mobile. According to the latest report by ComScore 69 % of digital media time spent by users on mobile apps. In sharp contrast, desktop occupies less than one-third of the total digital media time spent by the users. This clearly shows that the users and customers of the future will be more active on mobile than elsewhere.
If you are having a business app this is the time to ask how much sales you generate through the mobile engagement of your users. After all, a mobile app is supposed to work as the most serious sales channel.
Let us explain some of the key on-screen marketing tactics that mobile apps should embrace for boosting business conversion.