Steps To Carry Out An Effective Branding Strategy

article marketingAn effective branding strategy is one that manages to transmit the values of a brand by creating an emotional bond with the customer. In the process of creating a brand, those attributes or tangible and intangible differentiating elements that provide the brand with a concept and make it an experience are defined.

You must have a good branding strategy to generate attachment among your customers.

What is branding?

Consumers are exposed daily to millions of advertisements that can be annoying. The objective is to have advert effect that is remembered, that is, that the client retains the brand and places it in his mind according to previously defined values.

To be a lovemark, it is essential to find an extra value that creates a link with consumers. By lovemarks, we mean brands such as Apple or Harley Davidson, which have managed to create a sense of brand.

Branding is a set of processes that are carried out to differentiate and identify a name, product or symbol from others. They define the values, vision, mission, visual identity and communications of a business.

Therefore, branding encompasses both the part of the business that allows us to identify it with the product or service, as well as the set of sensations, perceptions or experience generated by it and that will make it position itself.

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Tips to decrease page bounce for SEO

search seoTips to decrease bounce.
All website owners are likely familiar with bounce. A bounce is a single-page session on your site. The page bounce is something that search engines like Google measure, and it can affect your ranking. You want to decrease the number of people that visit your site and only view a single page. You also want to design your site, and layout your content in a way that encourages people to spend more time on your site.

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4 Things to Consider When Choosing a WordPress Theme for Your Business

4 Things to Consider When Choosing a WordPress Theme for Your Business

Choosing the right WordPress theme for your site can be quite overwhelming. Moreover, you’ll have to commit to whatever you choose and committing means just that – making a commitment. You can rest assured that no matter how perfect or how unfitting your WordPress theme is, you’ll going to be sticking with it for a while. This is why it’s so important to think long and hard before opting for a certain one. With this in mind, we present you with 4 things to consider when choosing a WordPress theme.

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Top 5 Advantages of Content Marketing for Your Business

blog contentWith the boom of digital marketing, content is ruling the entire business space. It is helping the organization stay ahead from competitors rendering to market trends. Content marketing is the key for all the successful digital marketing campaigns which we do to promote our brand. People are now extremely connected with social sites & hence, all known and unknown brands are giving importance to content marketing as it is effective and appropriate to easily connect the targeted customers. If you are still wondering why content marketing is important, if you want to know more about it then this article will help you understand the significance of content marketing.

How You Can Build a Successful Marketing Strategy?

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Does Google Have An Innovation Strategy?

google seoApple was built and revived by Steve Jobs by blending technology with design. By investing in research that is way more ahead than its time, IBM has also managed to remain a top player in its industry. Even Facebook does this by maintaining a stable infrastructure and also moving quickly. Each of these giants is superior innovators in their own ways. But there is one more tech giant that keeps on bringing something new and has a unique strategy of its own. It’s none other than Google.

The thing that makes Google unique is that it doesn’t really rely on a single strategy. It employs more than just one strategy in order to create a complex, yet powerful ecosystem that brings out one innovation after the other every few days. Google earns $75 billion in revenues and is one of the major tech giants, probably the biggest. It has over 50,000 employees and a variety of products. The products and services vary from core search business to the Android operating system etc. Let’s see what Google does to innovate and bring out new ideas.

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7 Tips to Integrate Social Media Icons on Your WordPress Website

social mediaWordPress is known to be one of the biggest and most powerful content management systems and blogging platform around the world. With endless features, great plug-ins and eye-catching themes, this platform have really become the hot favorite of people and businesses around the world. It has a really straightforward dashboard, which makes development and management of websites much easier.

To help you expand your audience base, increase your products & services sale and to get your brand the exposure, WordPress allows you to add social media sharing buttons. You and your audience can use these buttons to share posts and products on personal social media accounts & pages on major social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

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