How to Use QR Codes to Increase Online Conversion Rates

Depending on your type of business, you can select a few ways to use QR codes to increase conversion rates. QR codes are maze-filled 2D barcodes that hold twice as much data as a UPC. This data can be numbers or letters and may include emails, maps, hyperlinks and telephone numbers among other types of information. When it comes to mobile marketing, QR codes come in handy as they can be placed just about anywhere; doors, print materials, screens and such. So, how do you use QR codes to enhance digital marketing?

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SEO Trends That Matter in 2019

Marketing Strategies 2019

Search engine optimisation is the most dynamic facets of digital marketing. In 2019 they are said to be a number of nutrients that will emerge old ones that will fall by the wayside and ones that will completely reshape the future of SEO. SEO is constantly changing, as a result, it’s almost impossible to keep up with everything that is going on within the industry.

In this post, will look at some of the biggest SEO trends that are set to change in 2019.

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How to Use Videos for Selling Your Services

marketingWe live in a time where we can use video content to make a brand stands out.

Video marketing has become a trendsetter and it is everywhere. It is an amazing method to develop your brand awareness among your visitors.

The more visitors watching your video, the more your brand will grow. The data shows that online videos account for 74% of all online traffic, as of 2017. That means, if you don’t implement video content in your brand marketing strategy, it will leave you far behind the race.

  • Now many of you must be wondering why videos win over traditional texts every time?
  • What are the benefits of implementing branded video content in your brand marketing strategy?

In this post, we will talk about all those points along with the benefits of using video content for your business.

So, let’s get started…

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The Benefits of WordPress for Creating Your Own Website

Today, more and more people are using the WordPress to create a user-friendly and fully-responsive websites with the purpose to offer a smooth and sophisticated user experience to the assorted web users. In fact, many small businesses are switching from static html- based websites to WordPress.

WordPress

In the current scenario, businesses and organizations are finding it suitable to add and edit their content within site, without having to depend on a designer or developer to make changes. In fact, it is the single best investment that you can make to help boost the returns available from web marketing. It is because creating a site on WordPress can be more cost-efficient and enables you to make updates to the site instantly and easily.

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5 User Experience Optimisation Tips to Boost SEO

A while back, all you had to do to improve your ranking was to stuff your article with keywords, and Google would pick up the website. Over the years, Google has improved its algorithm and incorporated over a hundred factors that affect website ranking, among which is the user experience.

 

Over the years, the role of UX in ranking has grown tremendously and has merged with SEO. Nowadays, what is good for the user is also deemed appropriate by search engines. UX is a sum of user experiences when navigating various pages on the website. An ideal site should be easy to navigate and engaging.

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4 Tips to Optimise Your Website for Voice Search

Search Engine OptimizationVoice search is not going anywhere.

We all remember when Siri was launched, it was more of a gimmick than a useful tool. Well times have changed, and voice search is fast becoming the most convenient way for users to have their queries answered.

The exponential increase of voice assistants on smartphones, tablets, computers, watches and home devices, means that voice search is becoming the most convenient and fastest way for users to search the internet.

  • In 2016, Google’s CEO said that voice searches made up one-fifth of total queries on Google.
  • In 2017, there were over 33 million people using voice search devices.
  • By 2018, 420 million voice assistants had been sold.
  • Some are predicting 50% of search will be voice by 2020.

Voice search shows no sign of slowing down and every digital marketer needs to include Voice Search Optimisation as a part of their 2019 SEO strategy.

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