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What messages does your brand communicate to customers? Do they relate to products, services, and company commitment to customer service? Those sentiments planned as well as others, but how are you going to present them to your targeted market?
Consider two, competing newspapers, covering the same story. How can one attract more attention and readers? Presentation is extremely important. Bloggers understand the similarities and the need for eye-catching presentation. A number of WordPress themes help bloggers frame content in specific and aesthetic fashions, using a barrage of designs and functions.
It’s widely understood in the WordPress community that including images on your posts and pages increases their attractiveness to users. It’s been demonstrated that blog posts with relevant images can garner over 90% more total views than those without. So, if you’re blogging you should be using images.
However, the large images that tend to have the most impact also bring a cost in load times. All other things being equal, faster loading pages do better in the SERPs and produce a lower bounce rate than pages that force visitors to wait. Ideally, a page should load in less than 2 seconds. Bandwidth intensive pages also do poorly with mobile users who tend to have limits on how much they can download because of both bandwidth caps and slow connections. Your beautiful image-heavy page can improve user experience on the desktop while at the same time degrading it for mobile users.
We need to strike a happy medium between beautiful imagery and quick-loading pages, so, we’re going to have a look at what you can do to make sure your images aren’t slowing down your site any more than is absolutely necessary.
How many seconds do you have to captivate a web browser? With millions of options at their fingertips, online browsers exercise a fickle nature, quickly bouncing from pages that cannot effectively address a query. However, perhaps sooner than that, browsers may leave a page due to poor design. Blog hosts are not only competing against other writers, but time and the fickle interests and preferences of web browsers.
Brands summons attention as a means to an end, to sell a product, offer a service, recruit money for a charity, etc. Merely hosting a blog is not enough; hosts must invigorate readers, and great design facilitates the enterprise, involving heightened sensory experiences. How do you enhance reader experience?
If you have a blog or website, you probably know the importance of adding images. Interesting images can draw people into your site. They enhance the reading experience and make your site a more beautiful place to visit. But that beauty doesn’t come cheaply. In fact, some photos can cost hundreds of dollars.
It’s no wonder that webmasters are on the lookout for sites that offer quality images at affordable prices. Most people prefer to use royalty-free images. But this should not be confused with free or even with copyright-free. There is a huge difference between the three terms.
The Shades of Free
When you find work offered according to royalty free terms, you will pay a one-time fee. This allows you to use the image in an ongoing way, but only according to any terms agreed upon.
Free is free. It’s just that simple. The price of free is usually adding a link back to the provider. But free is very hard to find, and when you do, the quality is likely to be low.
Copyright free images or work is not protected by copyright. This means that although you may be charged a fee for a copy of the image, you will be able to use the image in any way you want, unless, you have agreed to certain terms.
So you want to start a blog? Fantastic! We’re here to help with some easy tips for getting started on WordPress.
The blogging tool utilized by millions is a fantastic vehicle for getting your wonderful words out there for all to read, with limited setup time and the easy ability for someone with no web development experience to get started. Here’s how you do it!
Determine the theme and target audience of your blog. What topic(s) are you going to be covering with your blog? In general, who is the audience you are going to be targeting? Who is going to read your content most? You’re going to want to gear your content and offerings to them, and write consistently in a voice that speaks to them.
We understand the term “Social Media” better when we talk about Facebook, Twitter, Google Plus, etc.These are the networking sites where people can interact and update each other by exchanging posts, comments, news, etc. Earlier these sites were known for interacting purpose but now they have become a market place where you can publicize your products and services. You can promote your business online via these sites and can also engage people to give reviews and ratings for your products since people believe more upon the comments and reviews given by others before they themselves use them.
When we talk about small to medium businesses, the majority of them have their businesses online and now they are making efforts to integrate social media into their marketing. For these businesses this is required since this technique lets them build their online reputation, spread their brand messages, lets their business convert and drive sales. Integrating social media would alone not do these things, you need to have a proper plan of action to let your strategies work the way you want. Now the question is how exactly do you develop this plan of action to save yourselves from being sucked into a social media time sink?It is not that tough, you just have to be careful with the following practical approach to develop it: