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The most significant contribution of Hummingbird, the Google update launched in August 2013 is that it has brought back long tail keywords into prominence. This is what is visible on the face hence easy to make out. All other aspects that contributed in earning better ranks in search results remain the same. Content is still king, having a link building plan and earning organic backlinks is still important, and keywords continue to rule SEO though used in moderation. The signals that Google used for ranking mostly remain the same. The only thing that has changed since Hummingbird is the interpretation of searches. The search engines no longer focus on the keywords in searches to match answers. It looks much beyond it and tries to understand the context of the keyword by using the intelligence of Hummingbird.
The biggest hurdle most bloggers face is finding the next topic to write on. After all, there are only so many angles you can do for a particular subject before it starts to become redundant.
With that in mind, the following are 3 strategies you can use to find more content ideas for your blog:
If you are a business owner today, one of the topmost thoughts in your mind is most likely how to harness the power of the internet. There is no doubt that the internet marketplace is the new frontier for commerce and most brands have in fact shifted focus on online marketing campaigns. More budgets are now dedicated to digital marketing techniques as companies reposition themselves to leverage the growing numbers of internet users.
According to recent reports, the number of internet users globally is now over 3.638 billion and every second new users are joining up. Availability of business information online makes it possible for internet users to research brands and order goods and services on the platform.
When Google began its Mobilegeddon in 2015, its intention was to reduce drastically the number of websites that were not mobile responsive from its Search Engine Result Pages (SERP).
It did succeed to a large extent. In fact, Google recently announced that up to 85% of its web indexed pages are now mobile responsive. As a result, it has decided to focus on websites that aren’t presenting a good user experience (UX) to mobile customers.
Have you ever landed on a webpage only to be accosted by a large pop-up box soliciting some offer you couldn’t be bothered about? Sometimes, these intrusive ads come up when you are halfway through the main content. It can be annoying, and Google knows this, so it has decided to punish such erring websites with a lower ranking position on SERPs.
Social media is always known as one of the major things these days for efficient as well as useful business marketing. Using social media websites can help you from various aspects. You shall get more opportunity to pull traffic for your business or online store. You shall get more brand exposure and recognition for your products with social media platforms. Among various social media websites, Instagram is one of the growing social media sites. It is fast, robust and very efficient from different aspects. Using this social media platform will give you many business benefits for sure, similar to hiring a company as SEO Orange County for better results.
Is Instagram Worth for Time and Money?
When it comes to business marketing, you need to invest two things. One is obviously money, and the other one is time. Spending these two things meticulously will give you excellent ranges of benefits. When it comes to social media optimization and business marketing with Instagram, you do not need to invest a hefty amount of money. However, adequate time should be spent. It takes the time to build a professional business profile and making it popular among the people or a targeted group of audiences. It will not happen overnight, especially when you want organic and relevant traffic for your website or e-commerce store. In case you don’t have time available to do it yourself, you may consider contacting Red Rain SEO to handle this task in a professional way.
Everyone is talking of the benefits of social media but the most important question is; how beneficial is social media and online marketing to a small business owner? Well, for starters, it basically depends on what the business person intends to achieve at the moment and of course in the near future.
If you are looking to maximize your opportunities and globalize your brand, then believe you me, social media marketing is what you need to invest in. However, both big and small business owners need to understand that social media pages don’t make as mush sales; websites generally do. Therefore, nothing beats established search engine rankings.
With that said, launching a website should be your number one goal towards growing your business. Without a good website, customers will not be able to find you or even know of the amazing products and/or services you offer. Basically, good content and the ability to transform web visitors into actual sales is what will give you a successful online marketing campaign.