HostGator’s up to 60% Off Hosting Plans Coupons

HostGator has been a long running my personal favorite hosting provider. Over the years I have used their shared hosting, VPS, WordPress dedicated hosting and recommended them to a multitude of my customers. Reasons for it are always very simple:

  • Reliability
  • Performance
  • Price to performance ratio

And right now I have an opportunity to offer you a chance to get HostGator hosting with up to 60% Off! This discount offer is in fact several offers in one:

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Does Google Have An Innovation Strategy?

google seoApple was built and revived by Steve Jobs by blending technology with design. By investing in research that is way more ahead than its time, IBM has also managed to remain a top player in its industry. Even Facebook does this by maintaining a stable infrastructure and also moving quickly. Each of these giants is superior innovators in their own ways. But there is one more tech giant that keeps on bringing something new and has a unique strategy of its own. It’s none other than Google.

The thing that makes Google unique is that it doesn’t really rely on a single strategy. It employs more than just one strategy in order to create a complex, yet powerful ecosystem that brings out one innovation after the other every few days. Google earns $75 billion in revenues and is one of the major tech giants, probably the biggest. It has over 50,000 employees and a variety of products. The products and services vary from core search business to the Android operating system etc. Let’s see what Google does to innovate and bring out new ideas.

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7 Tips to Integrate Social Media Icons on Your WordPress Website

social mediaWordPress is known to be one of the biggest and most powerful content management systems and blogging platform around the world. With endless features, great plug-ins and eye-catching themes, this platform have really become the hot favorite of people and businesses around the world. It has a really straightforward dashboard, which makes development and management of websites much easier.

To help you expand your audience base, increase your products & services sale and to get your brand the exposure, WordPress allows you to add social media sharing buttons. You and your audience can use these buttons to share posts and products on personal social media accounts & pages on major social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

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Why Content Should Always Be Part of Your SEO Strategy

Search Engine OptimizationSo everyone’s talking about how content is king and how every business needs a proper content strategy if they want to build and maintain a real online presence. What many people are overlooking is that an effective content strategy depends highly on other digital marketing functions for outreach, promotion, and distribution. Content in itself is rarely enough to build awareness, traffic, and sales. No matter how great your production skills are if you’re not making it easy for your audience to find your content, it’s highly unlikely that you’ll see any significant improvements in your online presence.

One of the most important marketing functions needed to support your content strategy is Search Engine Optimization (SEO). These days, content marketing and SEO go hand-in-hand. So much so that many prominent influencers in digital marketing have advocated the death of traditional SEO and the rise of Optimizing Content for Discovery and Conversion (OC/DC). Sean Jackson wrote a great article about the death of SEO on Copyblogger where you’ll find plenty of insightful information regarding OC/DC.

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4 Strategies To Write Winning Copy For Your Next PPC Ad Campaign

ppc adYou probably use pay-per-click advertising as part of your digital marketing strategy, but are you maximising your spends by writing good copy? At the end of the day, you want to stretch the value you get from every dollar spent on digital advertising, so use these strategies to write winning copy for your next PPC ad campaign.

Investigate What Your Ad Competition Is Doing Well

While innovation is a great asset, you don’t always have to re-invent the wheel. In fact, if your competitors are doing something well, you can learn from them. You don’t have to do exactly what they are doing. But you’ll know what they are doing right so that you can adopt an approach that targets the same audience and works well for your business. Consider the following:

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Influencer Marketing Strategies- The Best of what a Brand Must do

Marketing landscape has been evolving. Brands have realised that the strategy of putting up ads on TV and in print does not work anymore. The target audience is not interested in listening to celebrities. They are more willing to listen to and follow influencers on social media. These influencers are experts and are known for their unbiased authentic opinions.

How can brands use influencers in their marketing strategy? Let’s discuss the strategies.

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